- 學位論文
零工經濟從業者商業模式探討—以活動主持從業者為例
The Discussion on the Business Model of Gig Economy Practitioners—Taking Event Host Practitioners as an Example
摘要
本研究為零工經濟從業者商業模式之探討，並以活動主持從業者為個案，透過Osterwalder and Pigneur（2010）所提出之商業模式圖九大要素作為架構設計訪談內容，同時應用四格商業模式架構（Johnson Lafley,2010）進行歸納。本研究選定五位活耀於活動主持之零工經濟從業者為個案研究對象，進行深入訪談，探討該類型零工經濟從業者之商業模式： 一、顧客價值主張（Customer value proposition）：賓主盡歡。以單位文化進行活動氛圍營造，經由專業口語表達傳遞活動訊息，具備化解現場突發狀況之危機處理能力。 二、利潤公式（Profit formula）：經由年度勞務服務次數評估年度收入，其成本包含服裝儀容與外貌保養投資。具備資源整合之能力，可擴充活動服務內容及附加服務等需求，以擴增利潤收入。 三、關鍵資源（Key resources）：確認活動需求，把握每次活動主持機會，適時展現個人多元能力，提供顧客符合價值指標評價之增能效益。 四、關鍵流程（Key processes）：累積產業訊息、增進個人知識與廣度之邏輯性；融入單位文化並熟知單位長官與同仁職階歷程，獲取顧客正向回饋與再次工作邀請。
並列摘要
This study examined the business models of gig economy practitioners, using the nine determinants of the business model diagram proposed by Osterwalder and Pigneur (2010) in the profit generation as the framework for interview design, and applying the four-box business model framework (Johnson Lafley, 2010) for induction. Five gig economy practitioners who are working actively as event hosts were selected to conduct in-depth interviews to explore the business models among these practitioners. A. Customer value proposition: Bringing pleasure to the guests and clients, creating the ambience of the activity with the company's culture, conveying the content of the activity through professional oral expressions, and having the ability to deal with the unexpected situation on site. B. Profit formula perception: Assessing the annual income by yearly service times and the deduction of investment costs for grooming and appearance maintenance. Being able to integrate resources and meet the demand for expanding service content and additional services to increase profitability. C. Key resource perception: Identifying the demands for activities, grasping each opportunity to host an activity, and timely demonstrating the individual's diverse abilities to provide customers with energy-enhancing benefits in line with the evaluation of merit indexes. D. Key processes perception: Accumulating industry information, increasing personal knowledge and breadth of logic. Getting involved in the culture of the company and familiarizing with the hierarchical relationship between the senior officers and colleagues to obtain positive feedback and repeat invitations from the clients.