- 學位論文
減法設計應用於吉祥物設計-以西方名 畫仿擬創作研究為例
Subtractive Design Applied to Mascot Design: A Case Study of Imitative Creation based on Western Masterpiece
摘要
本創作研究探討如何將減法設計理論運用於吉祥物創作、以西方名畫為主 題應用，2021 年臺灣醜吉祥物現象、2013 年日本熊本熊影響，思考兩者間本質 上的差異性、以及熊本熊因減法設計影響下的特徵、元素、本質。藉由研究與 分析，試著改變目前對於吉祥物設計創作研究的思考方法。藉由文本分析法、 問卷法、焦點團體法、分析文獻與歸納，團體分析日本地方吉祥物、並輔用符 號學與形、色、質分析、歸納日本吉祥物特徵結論，並以歸納分析文獻探討減 法設計相關理論，藉由團體討論，增加客觀性,輔以邱比娃娃與仿擬理論，以西 方名畫為主題，進行吉祥物名畫仿擬系列創作研究，展出、以及問卷的回饋， 歸納研究成效驗證。研究歸納出減法設計核心聚焦在本質身上、並捨去非必要 元素，讓創作更簡潔明確，並且歸納出日本吉祥物適合於 2~3 特徵符號，貼近 減法設計的概念。問卷的分析中得出以下回饋:有 64.2%受訪者，對於吉祥物 創作使用減法設計偏向有好感並從中感受到簡潔、減法設計的因子存在。可認 為，減法設計用於吉祥物設計能幫助設計者以另一種方式設計思考吉祥物創 作、並能為一般大眾有所接受，藉由減法設計系統性分析、選擇、思考、簡 化、組合建構，減法設計在吉祥物創作上可認為作為一種可能性的設計方式。
並列摘要
This creative research explores the application of subtractive design theory in mascot creation, using Western famous paintings as the thematic focus. The phenomenon of poorly designed mascots in Taiwan in 2021, contrasted with the influence of Japan's Kumamon in 2013, prompts an examination of the fundamental differences between the two and the characteristics, elements, and essence of Kumamon influenced by subtractive design. Through research and analysis, this study aims to shift current thinking on mascot design The methodology includes text analysis, questionnaires, focus groups, literature analysis, and inductive reasoning. Group analysis of Japanese regional mascots, supported by semiotics and analysis of form, color, and texture, leads to conclusions about the characteristics of Japanese mascots. The core principles of subtractive design theory are integrated through literature review and analysis. Group discussions enhance the objectivity of the design process, supported by kewpie doll theory and imitation theory. The culmination of this research is the creation of a series of mascot designs themed around Western famous paintings, which are exhibited and evaluated through feedback questionnaires.The study concludes that the core of subtractive design focuses on the essence of the designed object, boldly eliminating unnecessary and non-essential elements, resulting in a more concise and clear design method. Analysis of Japanese mascots reveals that they typically feature 2-3 characteristic symbols, aligning closely with the concept of subtractive design. Feedback from questionnaires shows that 64.2% of respondents have a favorable view of applying subtractive design to mascot creation, perceiving the presence of simplicity and subtractive design elements. Therefore, it can be concluded that subtractive design can help designers approach mascot creation from a different perspective and be widely accepted by the general public. By systematically analyzing, selecting, thinking, simplifying, and combining elements, subtractive design can be considered a viable design method for mascot creation.