漫畫AR動態效果之情感設計研究

漫畫，是一種造型誇張、隱含諷刺幽默、傳遞訊息、抒發情感，以達到娛樂、教育、宣傳與評論效果的繪畫藝術。隨著數位科技的進步和網際網路的發展，漫畫的閱讀媒材因傳播載具的改變讓人們不再只注重於靜態視覺呈現，聽覺、觸覺等多元閱讀體驗已成現在出版業的一大趨勢，使得漫畫從「無聲」的時代進入了「有聲」的時代，開始結合多媒體技術，而擴增實境與漫畫的結合，也在近年來逐漸興起。擴增實境(Augmented Reality，簡稱AR)技術，是一種計算攝影機影像的位置、角度與相應圖像的技術，目的是在螢幕上通過技術手段模擬後再疊加到現實世界中，並被人類感官所感知的超越現實之感官體驗。本研究目的為探討漫畫AR動態效果的設計要素為何，漫畫AR動態效果對情緒感受的影響為何。首先，蒐集有關擴增實境結合書籍的動態效果樣本，透過焦點小組歸納漫畫AR設計要素與類目，並使用田口直交表得出16個代表性樣本，以《和平日報：二七部隊》漫畫中的一格「烏牛欄之役」畫面作為實驗樣本。後續邀請受測者使用PAD情感量表問卷針對實驗樣本進行感性評價調查，以信效度分析與主成分分析重新定義PAD的題項及歸納該得分；使用數量化一類分析方法得出設計要素與情緒感受之間的關係，研究結論提出影響心理感受的漫畫AR動態效果之設計要素共5點：畫面構成、物件變化、鏡頭語言、動態種類、顯示方式；在AR畫面多以非人主體進行變化並使用2種以上的變化種類，以及呈現的鏡頭畫面需與原圖有差異，可提升漫畫AR動態效果整體滿意度與喜好度；針對情緒感受，若要提升愉悅性可在「畫面構成」、「物件變化」與「鏡頭語言」進行設計，而高喚起可在「物件變化」、「動態種類」與「鏡頭語言」進行設計，高支配程度則可在「顯示方式」進行設計。最後提出製作漫畫AR動態效果之設計建議提供後續研究及設計者參考。

關鍵字

AR漫畫；動態效果； PAD情感

並列摘要

Comics is a style of exaggeration, implicit irony, transmission of emotions, to achieve entertainment, education, propaganda and commentary painting art. With the advancement of digital technology and the development of the Internet, the reading device's evolution has made people no longer only focus on static visual presentation when reading comics. The multiple reading experiences such as hearing and touch have become a major trend in the publishing industry. Multimedia technology could let comics changed from "silent" to "sound", for example; augmented reality (AR) is a technology that calculates the device position, angle for mapping virtual content to camera images, perceived sensory experience beyond reality. Thus, AR motion effects affiliated with comic books have gradually emerged in recent years. The aimofthestudy is to explore the design elements of the comic AR motion effects, and the effects on users’emotional feelings. First, collects motion effects samples related to the applicationof augmented reality and comics. The design element and categories of AR comic motion effects derived from focus groups. 16 AR motion effects of the "Peace Daily: Erqi Army" comic book was developed as the representative samples. Recruit participants to measure perceptual respondents to the AR comic motion effects by the PAD affective scale questionnaire.Applying Quantification Theory Type I to analysis emotional design relationship among AR comic motion effects.Conclude that 5 main design elements of AR comic motion effects that affect psychological respondents include that picture composition, object movement, lens language, dynamic type, and display method.In addition, non-personal subjects are mostly used to change and use more than 2 kinds of types, and the lens language presented on the screen needs to be different from the original image, which can improve the overall satisfaction and preference of AR comic motion effects.Moreover, "picture composition", "object movement" and "lens language"significantly enhance users’ pleasure;"object movement", "dynamic type" and " lens language" significantly affect arousal , and "display method"affects dominance feeling. Some design suggestions for the production of AR comic motion effects are proposed for reference to further research and practical design.