遊戲化應用於互動式網頁之魅力因子-以臺中導覽網站呵呵尋寶記為例

面對網路的需求日益增長，伴隨的是遊戲化「以人為中心的設計」的興起，許多政府或企業會將應用程式或網頁加入小遊戲來延長使用者的使用時間，藉此提高跟使用者互動的頻率與黏著度，加上近幾年興起的體驗經濟，更強化了設計使用者體驗的效益。基於上述，本研究目的為使用魅力工學的評價構造法（EGM）與Kano二維品質模式探討遊戲化應用於互動式網頁的魅力因素。研究首先透過模擬建構一款遊戲化互動式網頁當作研究個案。接者，使用評價構造法訪談使用者對於遊戲化互動式網頁的喜好程度，並運用Kano二維品質模式設計雙向問卷，分析出遊戲化互動式網頁的品質模式。對使用者來說，在遊戲化互動式網頁裡，設計具氛圍感的環境、能與使用者互動的元素與直覺的按鈕皆受到使用者的喜愛。而且，具備直覺性的介面設計是基本的要素，能提高使用者滿意度，而「色彩繽紛」、「充滿趣味」、「全螢幕呈現」的要素能相對大幅提升使用者的滿意度。

關鍵字

遊戲化；互動式網頁；評價構造法； Kano二維品質模式

並列摘要

With the increasing demand for the Internet, it also rises the "human-centered design" of gamification. To improving and using frequency and stickiness of interaction, many governments or companies will add applications or web pages to small games to prolong the use time of users. In addition, the experience economy further strengthened the benefits of designing user experience which has emerged in recent years. Based on the above, the purpose of this study is to use the Evaluation Grid Method (EGM) of the Miryoku engineering and the Kano two-dimensional quality model to explore the attractive factors of gamification for interactive web pages. First, the research simulates and construct a gamified interactive webpage as a research case. Then, use the EGM to explore the user's preference for gamified interactive web, and use the Kano two-dimensional quality model to design a two-way questionnaire. Users like atmospheric atmosphere design, user-interactive components, and user-friendly buttons when it comes to gamified interactive web. Furthermore, features like "full-screen presentation," "colorful," and "full of fun" can all considerably increase user satisfaction. Moreover, intuitive interface design is a fundamental component that can enhance user satisfaction.