- 學位論文
推動訪日入境生態旅遊與ESG經營之研究-以屋久島為例-
Research on inbound ecotourism promotion and ESG management-A case study on Yakushima- インバウンドエコツーリズム促進とESG経営に関する研究-屋久島を事例として-
摘要
近年來，全球旅遊業蓬勃發展，永續旅遊目的地的開發與區域社會的發展成為焦點。特別是在日本，隨著入境外國遊客的增加，入境生態旅遊和ESG（環境、社會、治理）的重要性日益受到關注。 本研究以世界自然遺產・屋久島為例，分析其自然環境和旅遊資源的特色，探討推動入境生態旅遊的可能性。同時，從ESG管理的角度，檢視與區域社會的合作、環境保護、區域社會的活化等永續經營方法。同時，重視顧客的參與體驗，致力於提升顧客價值與顧客滿意度。為了使生態旅遊獲致成功，需要環境評估、區域經濟評估、遊客動機和行為分析、政策和溝通以及生態旅遊從業者等五個部門之間相互合作。透過國家・地方政府、企業和顧客的合作，將可實現區域環境、經濟和社會利益的平衡，從而孕育出最佳的生態旅遊。
並列摘要
In recent years, the global tourism industry has grown significantly, with an emphasis on sustainable destinations and improving local communities. This trend is particularly evident in Japan, where the increase in inbound tourists has emphasized the importance of inbound ecotourism and ESG (Environmental, Social, and Governance). This study investigates Yakushima, a UNESCO World Heritage Site, and analyzes its natural attractions and tourism potential to explore the feasibility of promoting inbound ecotourism. From an ESG management perspective, we investigate sustainable practices such as promoting local communities, protecting the environment, and revitalizing local communities. We focus on ensuring customer value and customer satisfaction to improve customer experience and value. Success in ecotourism depends on collaborative efforts across a variety of disciplines, including environmental assessment, local economic analysis, understanding tourist motivations and behavior, policy formulation, and effective communication. Promoting cooperation between government agencies, local authorities, businesses and tourists will ensure the harmonious achievement of environmental, economic and social benefits, promoting an optimal ecotourism framework for the region.