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- Theses
臺灣出口中國大陸跨境電子商務銷售模式之建立
The Sales Model of Cross-border E-commerce that Export from Taiwan to China
Abstracts
本研究主要探討臺灣出口中國大陸的跨境電商銷售模式，然而跨境銷售會因為當地電商市場環境、消費者習慣不同，以及法令限制等而產生了跨境障礙，在加上中國大陸於2016年4月起開始啟用了跨境電商新稅制，提高進入中國大陸電子商務市場的門檻。有鑑於此，本研究透過文獻探討彙整了中國大陸跨境電商產業發展現況，及其相關法令規範，並透過電子商務生態系統對於電子商務角色定位，探討我國跨境至中國大陸電商銷售模式。經研究分析後，臺灣跨境銷售至中國大陸的關鍵成功因素在於：良好的成本控管、具有跨境相關專業知識、及擁有當地的合作夥伴。本研究提出臺灣跨境銷售之關鍵角色「跨國供貨商」，並建議該角色可由電子商務生態系統上之支援者擔任，又以物流業者最為適合。接著將該角色帶入跨境銷售模式中思考，提出以 B2B2C 的平台合作方式將臺灣產製商品跨境銷售至中國大陸市場。其中 B2B2C 角色依照商流的移轉，順序為臺灣供應商、臺灣跨國供貨商、海外消費者。
Parallel abstracts
This research intends to discuss the sales model of cross-border e-commerce that export from Taiwan to China. Nonetheless, cross-border sales will meet with difficulties because of the difference of environment of local e-commerce and the difference of consumer behavior, and the legal restrictions. Moreover, China has started the new taxation system of cross-border e-commerce from April, 2016, raising the difficulties of entry the market in China. Thus, with literature review, this research discussed and summarized the cross-border e-commerce industrial development and the legal restrictions in China. And this research discusses the sales model of cross-border e-commerce that export from Taiwan to China through e-commerce ecosystem positioning e-commerce role. As a result, the critical success factors of cross - border sales that form Taiwan to China are: well costing control, cross-border sales knowledge, and having local partners. This research presents that the key role of cross-border sales in Taiwan is “Cross-border Supplier”, and suggests that the role can be made by supportive species among the e-commerce ecosystem, especially the logistic industry. Then we bring“Cross-border Supplier”into cross-border sales model, and propose a B2B2C platform cooperation framework to sell Taiwan products to China. The sequential order by business flow is Taiwan’s suppliers, Taiwan’s Cross-border Supplier and foreign consumers.