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- Theses
探討交通行動服務之方案設計與模式構建
An exploration of package design and model construct for Mobility-as-a-Service
Abstracts
最近十年各國推崇交通行動服務理念，本研究主要透過交通行動服務之方案屬性分析，以探討特定族群與族群偏好，並藉由敘述性偏好的設計，以分析特定族群選擇MaaS方案的屬性偏好。本研究於問卷設計上分為旅次型態與上網意圖、套案情境之選擇偏好、與社會經濟特性，其主要目的為探討雙北地區受訪者對MaaS偏好程度，以加入3U運具、累積下期MaaS影響。模式構建利用多項羅吉特模式找出旅運者重視之屬性，再以潛在區隔模式分出族群特性，最後以區別分析找出兩種族群的旅運者特性。 本研究結果顯示，第一族群為偏重公共運輸人士，並對套票價格與公共運輸票價折扣之屬性偏好，旅運者特性為年輕的學生，過往有月票1280經驗，日常交通天數多，並使用公共交通工具為主之族群;第二族群為則為偏重私人運具人士，並對小孩接送的需要與累積下期與家庭共用之屬性偏好，旅運者特性為年長的通勤人士，平均月所得相對較高，使用私人交通工具為主之族群。透過策略分析得知特定族群對於家庭共用、共享單車、共享機車、優步與共享汽車具有正向的願付價格。此外，政策模擬結果顯示套票價格對於公共運輸組合方案的影響程度大於私人運輸組合方案，此結果可提供套票價格制定的參考依據。
Parallel abstracts
In recent decade, single mobility service may be no longer enough to satisfy the demand of travelers. In case of this, with the technological advancement, numerous countries are promoting the concept of integrating multiple modes of transport into a single service, the so-called Mobility-as-a-Service (MaaS). Therefore, the aim of this study is to understand the preference towards Mobility package and the factors affect their decision-making among different types of Mobility package. The travelers who travel within Taipei Metropolitan Area area will be the major research subject. The questionnaire will be divided into three main aspects:(a)the research population’s travel pattern and their behavior of Internet use;(b) choice preference of mobility package;(c)socio-economic characteristic.Their demand on transportation service in Taipei Metropolitan Area and preference towards MaaS will be analyzed in order to understand the factors that affect their decision-making on transportation service. Moreover, this study will also examine the effect of establishing the 3U-transport service and Credit-next-period on the consumers’ willingness to subscribe the Mobility package. In terms of model construction, Multi-nominal Logit Model will be applied to examine the extent of importance of various attributes of the Mobility package to interviewees. Then, Latent Class model will be used to segment the population in two class based on their preference. Lastly, discriminant analysis will be utilized to investigate the characteristics of two group of interviewees. The results of this study show that the first group prefer public transport over private transport, while package ticket price and public transport ticket discount are the attributes that they valued the most while deciding the transportation service. They are mainly young students, who have 1280 monthly ticket experience in the past. They travel regularly and mainly by public transports. The second group is those who prefer private transport over public transport, while they usually have the habit of picking-up/dropping-off the child at school. When compare different transport service alternatives, they usually consider the way of accumulating the points and whether those points can be shared with their families in the next period. This group of travelers are mainly older commuters with relatively high average monthly income, while private transport is their major way of travelling. Through the strategy analysis, we know that family sharing, Shared bikes, Shared motorcycles, Uber and Shared cars are the attributes that most travellers are willing to pay for. In addition, the results of policy simulation show that the that the impact of mobility package on the public transport mobility package is greater than that on the private transport mobility package, which can provide a reference basis for the formulation of mobility package price.