建構中華民國陸軍司令部視覺識別系統設計

創作者現任職於陸軍第十軍團本部連，擔任輔導長一職，發現近年來軍隊風氣改變及社群媒體蓬勃發展，與過往相比，國軍更積極推動企業化經營管理，其最主要的目的就是希望軍隊能夠依照民間企業的作法，在規劃、組織、用人、領導與控制等各面向能更有效率的運用。而良好的政策除了需要落實執行之外，正面形象的建立才能更近一步獲得民眾認同，並使內部團隊精神戰力更加堅固。本創作研究具體目的為(一)透過文獻探討了解視覺識別系統建構方法，分析與歸納陸軍可運用之設計要點以供後續設計參考。(二)透過與陸軍司令部設計者訪談及陸軍司令部視覺現況分析，了解陸軍核心價值與執行現況，以作為後續整合項目之基礎。(三)建構陸軍部隊視覺識別系統手冊，達到視覺統一化，使後續在各項應用上有具體標準可依循。本創作以陸軍司令部為目標對象，進行視覺識別系統創作。透過文獻探討視覺識別系統建構案例，並藉由田野調查法及個別訪談法蒐整陸軍司令部視覺現況與現行做法，梳理而後導入品牌思維，並進行整體形象之視覺識別系統建置。調查結果發現基本系統之隊徽、軍徽在製圖時未使用標誌製圖法加以標示，顏色亦無明確律定色號。應用系統風格樣式尺寸規格不一，各式宣傳訊息多樣，造成內部官兵及大眾接收到之視覺情報無連貫性。訪談結果得知陸軍現行程序多以任務承辦人經驗為導向，無明確程序及審認規範可供參考。本創作就上述面向實施基本系統優化及律定，以現況搜集之結果導入應用系統設計，並建構出陸軍司令部視覺識別系統手冊雛形，於 112 年 6 月 9 日至 6 月 30 日至國立臺中科技大學中商大樓一樓實施展演，現場發放問卷由外部大眾實施評估，於 112 年 6 月 30 日導入評估問卷參據加以修正，使各項應用上符合訂定之「形象準則」與「機能準則」標準。藉由建構陸軍視覺識別系統，期能使陸軍司令部視覺形象更鮮明，並提供未來各部隊整編之各項視覺設計參考依據。透過視覺識別系統建置，將抽象核心價值具體化，對內部溝通達到自我認同目的之橋樑，對外部溝通有助於全民國防政策及募兵政策發展。

Keywords

中華民國陸軍司令部；視覺識別系統

Parallel abstracts

The creator currently holds the position of Chief Counselor in the Headquarter company of 10th Field Army. They have observed changes in the military's culture in recent years and the flourishing development of social media. In comparison to the past, the military has been actively promoting a more business-oriented approach to management. The primary goal is for the military to adopt practices similar to those of civilian enterprises, aiming for greater efficiency in areas such as planning, organization, personnel management, leadership, and control. In addition to the need for effective enforcement of these policies, building a positive image is also critical to gaining public recognition and the resilience of internal team morale. The specific objectives of this creation are as follows: 1. Through literature exploration, the goal is to understand the methods of constructing a visual identification system. This involves analyzing and summarizing design principles that the army can employ for future design reference. 2. By conducting interviews with designers from the Army Command Headquarters and analyzing the current visual situation of the Army Command Headquarters, the aim is to comprehend the core values and operational status of the army. This understanding will serve as the foundation for subsequent integration projects. 3. To construct a handbook for the Army's visual identification system, achieving visual consistency. The ultimate purpose is to establish visual uniformity, thereby providing concrete standards for various applications that follow. This creation targets the Army Command Headquarters and focuses on the creation of a visual identification system. Through a literature review of case studies on visual identification system construction, and by utilizing methods such as field surveys and individual interviews, the current visual situation and practices of the Army Command Headquarters are collected and organized. Following this, brand thinking is introduced, and the overall image's visual identification system is established. The survey results revealed several issues within the basic system. The badges and emblems were not marked using logo drafting methods, and the color specifications were also lacking clear defined color codes. The application system had inconsistent styles, patterns, and size specifications, leading to diverse promotional messages that lacked visual coherence for both internal personnel and the public. Interviews further revealed that the army's current procedures are often guided by the experiences of individuals handling tasks, with no clear procedures or approval standards for reference. This creation addresses the aforementioned aspects by optimizing and standardizing the basic system based on the collected results. The application system design is informed by the current situation, and a preliminary handbook for the Army Command Headquarters' visual identification system is constructed. From June 9th to June 30th in the year 112 (2023), an exhibition is conducted on the first floor of the National Taichung University of Science and Technology's Business Building. Questionnaires are distributed on-site to the general public for evaluation. Based on the questionnaire results gathered by June 30th, revisions are made to align various applications with the established "Image Guidelines" and "Functional Guidelines" standards. By constructing the Army's visual identification system, the aim is to enhance the visual image of the Army Command Headquarters and provide a reference foundation for the visual designs of various units in future reorganizations. Through the establishment of a visual identification system, the abstract core values can be made tangible, acting as a bridge for achieving self-identification purposes within the organization. Externally, this system contributes to effective communication of the national defense and recruitment policies to the public.