- 學位論文
佛教傳播宣傳影片製作研究–以佛經八正道之正思維、正語、正業、正命四戒律為例
Research on the Production of Buddhist Propaganda Videos – Taking the Four Precepts of Right Mind, Right Speech, Right Action and Right Livelihood of the Eightfold Path in the Buddhist Sutra as an Example
摘要
現今佛教推廣大部分經由寺廟活動廣為宣傳，或由個人宗教的喜好而深入探討，由於數位時代來臨，自媒體的迅速與擴展，讓大眾接觸各宗教理念與精神更加容易，佛教知識傳授更善用在全球影音串流平台YouTube廣為流傳，其中，大多數為經文式、單一人物的宣達。本研究透過影音動態敘事架構的轉化，運用說書人導入日常事件，藉由平常生活行為洞見與省思，喚起大眾觀看佛教宣傳影片動機。 本創作研究以佛教「八正道」為主題，其中採用四戒律「正思惟、正語、正業、正命」為基礎敘說，並透過真蓮行者之《解脫煩惱的方法–八正道》為文本，藉由出版文本的白話文體的佛法語意，進而符合社會大眾理解與加深印象。其中透過日常故事單元的蒐集，並從中萃取出適當劇情文本，再運用轉捩點研究分析出腳本的編寫設計。本研究拍攝成果《解脫煩惱的方法–八正道》影片一支，共計有 50分50秒，分別以「正思惟、正語、正業、正命」四個單元故事串聯，以主持人—寶鬘覺華為旁白的說書人，並將影片加以關鍵字投放網路廣告行銷，歷經15天觀看率共達101567次數以上，進而達到佛教行銷傳播的效益。
並列摘要
Nowadays, the promotion of Buddhism is largely carried out through temple activities and widely publicized, or explored deeply due to personal religious preferences. With the advent of the digital age and the rapid expansion of social media, it has become easier for the public to access the ideas and spirit of various religions. The dissemination of Buddhist knowledge has been significantly facilitated by global video streaming platforms like YouTube, where most content is scripture-based and conveyed by individual speakers. This study aims to transform the dynamic narrative structure of video storytelling, using a storyteller to introduce everyday events, and through insights and reflections on daily behaviors, to evoke the public's motivation to watch Buddhist promotional videos. This research focuses on the Buddhist "Eightfold Path," particularly using the four precepts of "Right Thought, Right Speech, Right Action, and Right Livelihood" as the narrative foundation. It references the text "The Method to Liberate from Troubles - The Eightfold Path" by Zhen Lian Xing Zhe, utilizing the colloquial style of Buddhist teachings in the published text to enhance public understanding and deepen impressions. By collecting daily story units, extracting appropriate plot texts, and analyzing turning points for scriptwriting design, the study produced a video titled "The Method to Liberate from Troubles - The Eightfold Path." The video, lasting 50 minutes and 50 seconds, is divided into four story units connected by "Right Thought, Right Speech, Right Action, and Right Livelihood," with the host, Bao Man Jue Hua, serving as the narrator. The video was marketed with targeted keywords through online advertisements, achieving over 101,567 views in 15 days, thereby demonstrating the effectiveness of Buddhist marketing and communication.