隨著整體社會生活型態的改變,現今不論是傳統文化、宗教儀式、慶典及消費行為等體驗模式都不斷的更迭,在這波潮流之中不難察覺日常生活已逐漸朝向以儀式感為象徵精神的時代在轉變。然而,儀式感不僅可於個體內在形成一種特殊的感受,並會透過感知來增進心靈層面的轉化,藉以提升情感的體驗需求。故本研究主要針對儀式感對於知覺價值、自我知覺及生活品質之間的相互關係,採用問卷調查法進行資料蒐集,共回收408份有效問卷,以SPSS 24.0統計套裝軟體進行分析。研究透過相關分析、迴歸分析及中介效果檢驗後,結果顯示知覺價值對自我知覺、知覺價值對生活品質及自我知覺對生活品質三項假設皆具有顯著正向的影響關係。此外,研究亦發現自我知覺在知覺價值與生活品質之間具有中介效果。據此,可知對於儀式感所知覺到的價值,會進一步在內心產生不同的知覺感受,並會延伸影響至對於生活品質的判斷。最後,本研究係針對儀式感的體驗提出相關實務操作與未來研究建議。
Along with the alternation of lifestyle in the entire society, the experiencing mode, for instance, the traditional culture, religious ritual, and consuming behavior, remain changing. It was not hard to discover that our daily life has been gradually heading to an era of a sense of ritual as the symbol of spirit along with the flow of waves. Nevertheless, a sense of ritual not only forms a unique feeling internally but also enhances the conversion in the spiritual aspect through the perception to improve the demand for experience in affection. The study mainly focused on the mutual interaction of a sense of ritual to the value of self-perception, self-perception, and living quality; The information collected was proceeded by adapting the survey technique, and 408 valid questionnaires were collected, then applying the statistical software of SPSS 24.0 for proceeding with the statistical analysis. The result indicated a positive and significant impact on the relationship between three hypotheses - the value of perception to self-perception, the value of perception to living quality, and self-perception to living quality through the related analysis, regression analysis, and the analysis of the Mediation Effect. Besides, Self-perception plays an essential role as an intermediate between the value of perception and living quality. The value that the sense of ritual percept will further generate different perceptual feelings in the heart and extend the influence to the judgment of the quality of living. Finally, the study was particularly to submit related practical implementation and the suggestion for research in the future for the experience of a sense of ritual.