- 學位論文
亞馬遜(Amazon)與阿里巴巴(Alibaba)之跨境電子商務經營模式比較
The Operational Framework Comparison of the Cross-border Electronic Commerce Business between Amazon and Alibaba
摘要
由於新冠疫情在全球之蔓延，在實體經濟活動不得不減少之情況下，貿易之數位化情形在疫情期間如火如荼的進行，且規模逐步加大。本研究透過八大面向試圖探究中美兩大電子商務企業亞馬遜與阿里巴巴所採取之經營策略，為何在多年之耕耘後，其採取之策略能有效使其居於全球電子商務產業中之領導地位。本研究透過策略夥伴之理論基礎，將電子商務進行分類，並據以呈現全球電子商務產業之全貌。本研究根據相關文獻，將電子商務之關鍵管理議題，在八大面向中指出並據以分析。本研究分析中美兩大電子商務企業亞馬遜及阿里巴巴在八大面向中之發展及互動，以建立對於其企業營運架構之綜合性觀點。本研究致力於發現亞馬遜及阿里巴巴之企業架構之相同處及相異處，以在結論中理解其整合性企業營運架構。
並列摘要
The digitization of the trade is ongoing tremendously during the serious pandemic period. This research tries to answer why the strategies taken by Amazon and Alibaba are effectively to lead the industry by the eight dimensions. The clear blueprint of the electronic commerce industry is shown by classification of strategic partners. The eight substantial dimensions of the key management matter of the cross-border electronic commerce are pointed and figured out by the literature as discussed in the study. This research analyzes the development and interaction of eight dimensions of Amazon and Alibaba to have the macro perspective to form the business framework comparison. This research finds out the differences and similarities of Amazon and Alibaba business framework and tries to comprehend the business framework of Amazon and Alibaba in conclusion.