- 學位論文
建築立面的節能窗戶設計之銷售策略
Sales Strategy for Energy-Efficient Window Design in Building Facade
摘要
建築業在全球碳排放比例高達 30%，因此有必要選擇節能建材，以降低建築過程中的碳排放量。本研究試圖從建築立面節能窗的應用的角度切入，藉以落實減碳和永續建築的目標。本研究焦點鎖定在建築立面節能窗的市場推廣和技術應用方面的策略及其效果，以迎接市場環境的變化與挑戰。本研究採用質性研究法。訪談對象包括產業經營者5位及銷售人員6位。此外，並配合研究者的參與觀察做為資料的驗證。本研究從市場趨勢、技術創新、消費者行為以及政策環境等多個角度進行了全面分析，以便形成一套有效的銷售策略。研究結果顯示節能窗製造商應當即時投入市場和因應未來法規的需求，可為企業品牌加值和帶來持續的財務收益。銷售人員則應該以綜合性激勵為銷售策略，強化產品競爭力。上述策略將有助於製造商在競爭激烈的市場中保持領先地位，並為節能建材的推廣做出貢獻。
並列摘要
The building industry accounts for a staggering 30% of global carbon emissions, making it imperative to select energy-efficient building materials to reduce carbon footprint during construction. This study aims to address the reduction of carbon emissions and the promotion of sustainable construction through the application of energy-efficient windows in building facades. The focus of this research is on the strategies and effects of marketing and technological application of energy-efficient windows in building facades, to adapt to the changing market environment and challenges. Qualitative research methodology was employed, involving interviews with five industry operators and six sales personnel. Additionally, researcher participation observation was utilized to validate the data. A comprehensive analysis was conducted from various perspectives such as market trends, technological innovations, consumer behavior, and policy environment, to formulate an effective sales strategy. The research findings indicate that energy-efficient window manufacturers should promptly enter the market and respond to future regulatory demands, which could enhance corporate brand value and ensure sustained financial returns. Sales personnel should adopt comprehensive incentives as part of their sales strategy to strengthen product competitiveness. These strategies are expected to help manufacturers maintain a leading position in a fiercely competitive market and contribute to the promotion of energy-efficient building materials.