- 學位論文
以科技接受模式探討covid-19疫情間外送平台之使用意圖
Exploring the Usage Intention of Food Delivery Platforms during the covid-19 Outbreak through the Technology Acceptance Model
摘要
在2020新冠肺炎傳染病影響了全世界生活方式，為了減少人與人的接觸，政府要求國人盡量減少出門也不可群聚，各餐飲業也都有了內用限制甚至無法內用，所以美食外送平台成了人們在疫情下唯一選擇，能夠快速且方便的享用美食。本研究以美食外送平台知覺易用性、知覺有用性、知覺風險、社會影響與便利性探討消費者對於外送平台的使用意圖之影響。本研究共提出八個研究假設，除了H4社會影響對知覺易用性未達顯著性外，其餘七個假設均成立。消費者對外送服務平台的知覺風險對知覺有用與知覺易用性達顯著之負向影響，外送服務平台的便利性對外送服務平台的知覺有用與知覺易用性達顯著之正向影響，而外送服務平台的社會影響僅會對知覺有用性有顯著之正向影響。外送服務平台的知覺有用性與知覺易用性則會顯著正向影響使用外送服務平台的意願。
並列摘要
In 2020, the new crown pneumonia infectious disease has affected the way of life all over the world. In order to reduce the contact between people, the government requires the people of the country to go out as little as possible and not to gather together. The catering industry also has internal restrictions or even cannot be used internally, so gourmet outside The delivery platform has become the only choice for people to enjoy food quickly and conveniently during the epidemic. This study explores the impact of consumers' intention to use food delivery platforms on the basis of perceived ease of use, perceived usefulness, perceived risk, social influence, and convenience of food delivery platforms. A total of eight research hypotheses were put forward in this study, except that H4 social influence had no significant effect on perceived ease of use, the remaining seven hypotheses were all established. That is, the perceived risk of consumers on the delivery service platform has a significant negative impact on the perceived usefulness and perceived ease of use, and the convenience of the delivery service platform has a significant positive impact on the perceived usefulness and perceived ease of use of the delivery service platform. influence, while the social influence of delivery service platforms only has a significant positive impact on perceived usefulness. The perceived usefulness and perceived ease of use of the delivery service platform will significantly and positively affect the willingness to use the delivery service platform.