Determinants of Behavioral Intention on Online Food Delivery Services during the COVID-19 pandemic: Applying UTAUT2 with Trust and Physical Obstacles

Determinants of Behavioral Intention on Online Food Delivery Services during the COVID-19 pandemic: Applying UTAUT2 with Trust and Physical Obstacles

黎玉英(LE NGOC ANH)

指導教授 ： 張琬菁

義守大學/管理學院/企業管理學系/碩士(2023年)

摘要

none

關鍵字

none

並列摘要

Some restaurants have been prompted to change their business models to adopt innovative methods for Online Food Delivery (OFD) services as a result of the COVID-19 outbreak. The purpose of this study was to evaluate the Behavioral Intention of the Vietnam market to accept and use OFD in their daily life. The study employed the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model (Venkatesh et al., 2012) which was adapted to the Vietnam context. The participants were 407 people from different areas across the country, who completed an online questionnaire. The findings from this study suggest that Effort Expectancy, Hedonic Motivation, Price Value, Facilitating Conditions, and Habit significantly influence the Behavioural Intention of customers regarding the intention to use OFD during Covid 19 period. On the other hand, in this area, Trust and Physical Obstacle factors were found to have a moderating role in the relationship between each factor in the UTAUT2 model and Behavioural Intention.

並列關鍵字

Online Food Delivery ； UTAUT2 model ； Trust ； Covid-19

參考文獻

Al Amin, M., Arefin, M. S., Alam, M. R., Ahammad, T., & Hoque, M. R. (2021). Using mobile food delivery applications during COVID-19 pandemic: An extended model of planned behavior. Journal of Food Products Marketing, 27(2), 105-126.

Alalwan, A. A. (2020). Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse. International Journal of Information Management, 50, 28-44.

Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99-110.

Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018). Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk. Journal of Retailing and Consumer Services, 40, 125–138.

Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., Lal, B., & Williams, M. D. (2015). Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy, and trust. Journal of Financial Services Marketing, 20(2), 145-157. http://dx.doi.org/10.1057/fsm.2015.5