Business plan: Pamela’s Pet Shop in Hai Phong City, Vietnam

Business plan: Pamela’s Pet Shop in Hai Phong City, Vietnam

范黎明垂(Pham Le Minh Thuy)

指導教授 ： 藍於琛

義守大學/管理學院/企業管理學系/碩士(2024年)

摘要

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關鍵字

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並列摘要

This study aims to create a Pet shop business plan in Hai Phong City, Vietnam, with an emphasis on supplies and services for pet care, is described. The strategy includes a succinct SWOT and PESTEL analysis of internal and external variables to help with strategic decision-making. A representative sample of 119 individuals in the study completed an online survey using Google Forms distributed online to four Facebook social groups for Pet owners living in Hai Phong City, Vietnam. Data analysis was carried out with the details of the Pet owners’ spending habits, along with the questionnaire based on the PESTEL and SWOT Analysis. The throughput data present analysis would be conducted after gathering the results from the surveys to create overall strategic plans. Next, an outline of a simple and practical plan about financial estimates and the combined insights from the PESTEL and SWOT analyses provide a thorough manual for navigating the neighborhood pet care market and building a five-year company presence for opening a pet store in Hai Phong City.

並列關鍵字

Business Plan ； Pet Shop ； Pet Care ； PESTEL Analysis ； SWOT Analysis

參考文獻

Buelva, A. (2019). Vietnam pet ownership, pet food manufacturing growing. URL: https://www.petfoodindustry.com/articles/8320-vietnam-pet-ownership-pet-food-manufacturing-growing. Accessed: 20 March 2023.

Bump, P. (2023). The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers]. URL: https://blog.hubspot.com/marketing/marketing-trends. Accessed: 19 May 2023.

Entrepreneur Staff (2023). URL: https://www.entrepreneur.com/encyclopedia/market-research. Accessed: 8 May 2023.

Hindle, T. (2003). Guide to Management Ideas, The Business Plan, p. 21-22.

Hindle, T. (2003). “Guide to Management Ideas”, SWOT Analysis, p. 218-219.