- 學位論文
馬界人士對臺灣發展賽馬博彩之態度調查研究
A Study of Horse-related Community Members’ Attitude Toward the Development of Horse Racing Betting in Taiwan
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摘要
本研究旨在探討，馬界人士對臺灣發展賽馬博彩之態度，以中華民國馬術協會會員為研究對象，蒐集文獻資料後，採問卷調查法，並輔以深度訪談，經資料蒐集分析與討論，結果發現： 在認知態度上，馬界人士對賽馬博彩投注活動有相當程度的瞭解，認為開放賽馬對馬場的營運有幫助；一致關切所有與「馬」相關的活動與媒體報導，對賽馬博彩活動是賭博行為看法並不一致。因此，在態度上，同意賽馬博彩活動是一種正當的休閒活動，與其他簽賭活動相比有其獨特性；也同意賽馬活動並不會損及「馬匹福利」，更不認為開放賽馬博彩會敗壞社會風氣，同意開放賽馬博彩開辦後如果失敗，最主要因素是政府沒有能力管理；贊同台灣應該開放發展賽馬活動。在行動態度上，同意台灣發展賽馬博彩要從推廣騎馬活動開始；認為開放賽馬活動後，會增加對馬場的投資；同意開放賽馬博彩可以提昇國內的「馬產業」；對台灣如果開放博彩，賽馬彩金與現行運動彩券的獎金相同（返還總投注金額75%），可以滿足投注者（日本返還75% 、美國返還80% 、香港返還90%），以及為推廣賽馬活動所以免費入場最合理，看法並不一致。在法令態度上，贊同開放賽馬活動最重要的是要有完備的法令；認為現在設立馬場只有依循牧場的申辦法令，但不符合馬場設立的需求，因此，應該另外針對馬場申辦規劃合理的法令；同意如果馬場申請以「休閒農業管理辦法」項下以休閒農場的名義申辦是一個可行的辦法；認為馬場如果做好環境管理，應該可以設立於都市鬧區。在經營態度上，同意賽馬博彩的經營管理以報酬率管制來限制賽馬獨佔廠商的資本報酬率，取代控制價格；對於賽馬博彩以直接管制，自然獨佔的方式經營即以國營化方式經營，以及政府將賽馬博彩的特許權賣給以最高價之競標者的看法並不一致。透過調查與分析，本研究的發現與建議，對國內賽馬博彩的發展，應有莫大助益。
並列摘要
The goal of our research is to analysis the participants'' attitude toward the development of horse racing betting in Taiwan. The participants of this research are members of the Equestrian Association of the Republic of China. After reviewing the articles, we used questionnaire survey and deep interviews as research methods. The analyzed results show as below: On the aspect of cognition, our participants, the members of horse related community, have better knowledge about horse racing betting activities. They think that allowing horse racing can be beneficial to the running of race courses. Also, they concern all the horse related activities and reports. However, they have inconsistent views that whether betting on the horse racing is a gambling activity or not. On the aspect of attitude, they consider horse racing betting as a proper leizure activity and it is distinct from other gamblings. They do not agree that horse racing activities will damage the welfare of horses. Furthermore, they disagree that allowing horse racing betting will do harm to the social values. They think that if the horse racing betting campaign fails, the ineffectiveness of government management should be blamed. They endorse that Taiwan should allow this activity. On the aspect of action, the participants agree that we should develop the horse racing betting by promoting horse riding activities. They will invest more and the level of horse related industries will be elevated if the activity is allowed. However, they have inconsistent opinions on whether the punters will be satisfied or not when the ratio of bets and rewards is 75% and whether the enterance fee is free or not in order to promote horse racing activities. On the aspect of legislation, the participants agree that having the completed laws is the most important thing if allowing horse racing betting. So far, there are only ranch related laws to follow, which are not appropriate for the race course. Therefore, the authority concerned should plan a set of reasonable laws and rules for the race course. The participants also agree that it is a workable way to apply the race course as a leisure farm based on the “casual approach to agricultural management”. If the race course can do well on the environment management, it can be established in the city. On the aspect of management, the participants agree that instead of price controlling, the management of horse racing betting should limit the monopolist by restriction of interest rate return. The ideas are not consistent that if the horse racing betting industries should be state-run or not. They are not consentient about selling the rights of horse racing betting to the bidder of the highest prices. Through the research and analyses, our suggestion may be useful for the development of horse racing betting
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華奧星空：2009 年6 月20 日取自網址