LINE貼圖之圖像設計表現探討-以台灣熱門原創作家為例

在現今網路科技發達的社會，對人類生活的變化，在傳遞訊息的方面也越來越快速及便利，已達到天涯若比鄰，無遠弗屆。單在使用手機傳遞訊息方面，種類就包含了影像、影片、音訊及文字等形式，這些都代表著通訊軟體的快速發展。其中，文字形式的傳達方式並無法完全表達人們的內心情緒，因此貼圖的加入，讓人們除了能傳達情緒感受外，在言語交談之餘還能讓溝通變得更有趣、生動。而隨著時代的發展，貼圖的樣式更趨於多元化的圖像設計，本研究欲了解其貼圖的設計風格及圖像意涵，採問卷調查法進行研究，主要以通訊軟體App-LINE貼圖作為探討範圍，以「目前台灣熱門LINE貼圖的設計表現」為主題的問題大綱作為研究工具，將調查表進行信效度等分析，並針對台灣LINE貼圖使用者，進行問卷調查，並將其結果運用文獻分析法，分析貼圖應用之現況。大致可分為4個方面來探討：（1）蒐集文獻進而了解台灣目前熱門原創貼圖作家之設計理念。（2）依文獻內容歸納並分類各種表情及動作貼圖。（3）了解熱門貼圖之圖像設計要素。（4）針對使用者做問卷調查後之相關數據成果分析。為了解使用者對貼圖的喜好，歸納相關文獻資料及數據以達研究目的，研究成果希望做為日後貼圖設計者之實務參考。

關鍵字

LINE貼圖；圖像；設計表現；意涵；情緒

並列摘要

In the current society of advanced internet technologies, the transmission of information on changes in human life has become increasingly fast and convenient. The distance between people has been shortened, and geographical distance is no longer the limit. The use of cellphones to pass messages alone involves various forms of messages, such as images, videos, audios, and text, which all represent the rapid development of communication software. The messages sent in the form of text cannot fully express people’s inner emotions. Therefore, the use of stickers enables people to express their emotional feelings, as well as to make the conversations and communications more interesting and vivid. With the development of the times, the image design patterns of stickers have become increasingly diversified. Therefore, this study intended to understand the design styles and image meanings of stickers created by creators and conducted a questionnaire survey. This study mainly selected the stickers of the communication software App-LINE as the investigation scope, and used the interview guide themed on “Design Performance of Currently Popular LINE Stickers in Taiwan” as the research tool to analyze the reliability and validity of the questionnaire. Moreover, this study conducted a questionnaire survey on users of LINE stickers in Taiwan, and used literature analysis to analyze the current status of sticker application according to the results of questionnaire survey. This study can generally be divided into 4 aspects for investigation: （1） to collect literature to further understand the design concept of currently popular creative sticker creators in Taiwan; （2） to summarize and categorize various emoticons and action stickers according to the literature content; （3） to understand the keys to the success of popular stickers; （4） to analyze relevant data and results obtained from the questionnaire survey on users. In order to understand users’ preference for stickers. This study summarized relevant literature and data to achieve the research purpose. Hopefully, the research results can be provided as practical reference for future sticker designers.