以聯合分析法探討消費者美甲款式偏好之研究

美甲是當代女性不可獲缺的時尚單品，整體造型中不再是彩妝、髮型服裝的追求，美甲也會配合著整體造型設計。為了瞭解消費者對於美甲款式的需求、喜好程度，本研究藉由質性訪談獲取美甲款式之屬性與水準，運用聯合分析法得出25種美甲款式屬性與水準的組合，再進行問卷調查、聯合分析法，最後得到美甲款式的最佳組合，研究結果如下：一、指甲型、造型、飾品、長度這四個要素中，美甲消費者最先考慮的因素為指甲型，其次為造型，第三造型設計的部分，最後則是指甲長度。二、整體來說，消費者最喜歡的款式造型為尖形、單色、滿版飾品、原生長甲，最不喜歡的組合為圓型、造型設計以及少量點綴的原生短甲。美甲消費者對於尖形及方形有特別喜好，針對整體顏色設計上，美甲為單色的評分是相對高的，而在造型設計上，多數是喜歡滿版或是無點綴設計。最後，針對長度上，原身長甲任然佔大多數，針對整體美甲特徵之重要屬性探討，美甲外型佔整體評分的關鍵因素，針對美甲的設計上，外觀造型影響了整體在美甲的評分，研究的結果可提供美甲師及消費者，在創造與施做款式做為參考依據。關鍵詞：美甲彩繪，美甲消費者，聯合分析法

關鍵字

美甲彩繪；美甲消費者；聯合分析法

並列摘要

Nail enhancement is an indispensable fashion item for contemporary women, and the overall design is no longer the pursuit of makeup, hairstyle, and clothing. Nail enhancement will also be combined with the overall design. In order to understand consumers' demand and preference for nail styles, this study obtained the attributes and levels of nail styles through qualitative interviews. The combination of 25 nail style attributes and levels was obtained through joint analysis, followed by a questionnaire survey and joint analysis. Finally, the optimal combination of nail styles was obtained. The research results are as follows: 1. Among the four elements of nail shape, shape, jewelry, and length, The first factor that nail consumers consider is nail shape, followed by styling, the third part of styling design, and finally the nail length. 2、 Overall, consumers' favorite styles and shapes are pointed, monochrome, full size accessories, and native long armor, while the least favored combinations are round, stylish, and lightly embellished native short armor. Nail consumers have a special preference for pointed and square shapes. In terms of overall color design, the rating for single color nails is relatively high, while in terms of styling design, most prefer full size or non embellished designs. Finally, in terms of length, original length nails still account for the majority. Regarding the important attributes of the overall nail enhancement characteristics, the appearance of the nail is a key factor in the overall score. In terms of nail design, the appearance shape affects the overall score of the nail enhancement, The results of the study can provide reference for manicurists and consumers in creating and applying styles. Keywords: nail painting, nail consumer, joint analysis method