- 學位論文
粉紅色於文化中的社會意義與色彩特質研究
Social Meaning and Color Characteristics of Pink within a Cultural Context
摘要
粉紅色給予大眾的感受，不外乎女人、夢幻、天真、可愛…等柔性象徵，當然也有一些如同性戀、性、軟弱等負面意向的表示，雖曾經有實驗指出女性天生偏愛粉紅色的比例較高，但在目前漸漸開放的社會中，已有越來越多的男性用品加入粉紅色的元素出現於市面販售，同時男性主動選擇使用粉紅色的情況也與日俱增，還有一些次文化選擇由粉紅色來代表，此外也出現了許多新定義的粉紅色名詞，如：胭脂粉、櫻花粉、玫瑰金、石英粉…等的流行色名詞，似乎將粉紅色的價值感受提高了許多。究竟粉紅色真的是女性專美於前嗎？在保守的東方人眼中可不可能突破刻板印象？而東西兩方社會對粉紅色的看法又是如何？本研究透過文獻蒐集及探討的方式，將文獻資料進行比較與分析，整理出粉紅色在文化上的象徵與變遷，及呈現其在商業社會的價值，再透過訪談路上使用者後將問題分類歸納，最後透過考現學方法對現代的路上進行觀察紀錄，探討目前粉紅色使用的性別多寡、使用到的產品、公共場域的運用狀況，研究發現如下：（一）透過文獻回顧的探討中，發現粉紅色在過去並沒有明顯的性別使用限制，同時也在東、西方不同角度的文化起源來了解粉紅色象徵的變遷；（二）以路上觀察與紀錄目前社會中，出現粉紅色使用的情況，發現隨著對性別的開放，粉紅色有漸漸脫離性別意識形態規範的情況；（三）透過文獻資料與現況調查的紀錄彙整後，粉紅色的色彩訊息可包含三類「性與性別相關」、「帶有正向情感的願景」、「表示成熟的自然物」。粉紅色雖然不是目前社會的主流色彩，但在本研究探討中，可以發現粉紅色與人類社會的息息相關，此研究結果也提供未來色彩與文化探討的參考與建議。
並列摘要
Public perceptions of the color pink include the soft traits of femininity, dreams, innocence, cuteness and also some negative expressions such as homosexuality, sexuality, and weakness. Although previous research has indicated that women have an intrinsic preference for the color, the number of men’s products with pink elements has been on the rise in the market in today’s increasingly liberal societies. Circumstances in which men actively choose pink are increasing, and some subcultures choose to represent themselves with the color. Furthermore, many newly defined and popular terms for pink have arisen, such as rouge pink, cherry blossom pink, rose gold, and quartz pink; these appear to have improved the perceived value of pink. Subsequently, this study questions whether pink is still a representation of feminine beauty and whether this perception can be changed in conservative East Asian cultures. It also investigates the impressions of the color pink in Eastern and Western cultures. This study compares and analyzes the literature on this subject to summarize the characteristics and the evolution of pink in a cultural context and to demonstrate its value in a commercial society. This study then conducts street interviews with users of pink-colored products and categorizes the questions. Finally, it uses modernology to observe people on streets and investigate the current use of pink products by gender, the types of product being used, and the conditions of use in public spaces. Results revealed the following: (1) The literature review found that there were no distinct restrictions on the use of pink based on gender in the past. It also provided an understanding of the symbolic transformations of the color from varying perspectives of Eastern and Western cultural origins. (2) According to street observations and records of the use of pink in modern society, as attitudes toward gender have become more liberal, the color pink has gradually separated from gender ideology restrictions. (3) After recording and organizing data from the literature and survey, this study concluded that the color information of pink includes sexuality and gender correlation, positive emotional outlook, and a natural expression of maturity. Although pink is not a mainstream color in modern society, the discussions demonstrate that pink is closely related to human society. In addition, the conclusions provide reference and recommendations for future discussions of colors and culture.