吉祥印花創作應用於登山休閒賞鳥服飾­­­-以臺灣藍鵲與五色鳥為例

本研究為吉祥印花在登山休閒賞鳥服飾上的創作應用，其目的為鳥類保育提供了新的傳播管道和鳥類保育意識，通過將吉祥印花圖案與鳥類保育理念相結合。特別以臺灣藍鵲和五色鳥結合中式吉祥寓意的設計圖案，研究理論基礎以符號學與消費符號學，將商品符號化，通過含義的加入商品有了意義，將原本物質形式商品成為鳥類保育的符號服飾。將臺灣藍鵲、五色鳥與中式吉祥寓意、蓮花、牡丹花等元素相融合，圖案設計通過自由聯想法和印象構思法的技法來呈現單獨紋樣圖案。「平安富貴五色鳥系列」以及「百年好合臺灣藍鵲系列」的作品，其理念吉祥寓意本意就有呼應了人們對吉祥寓意的期許，生活幸福安康與富足富貴、家庭和睦與幸福長久的祝願，傳遞美好未來的願景，融合吉祥寓意讓人們與鳥類建立起情感上的聯繫，衍生結合以臺灣特有的鳥類臺灣藍鵲、五色鳥形象，形成獨特而具有地域文化元素，將平安美好生活的概念帶到呼應了鳥類保育，五色鳥、臺灣藍鵲、鳥類們都需要這份平安、美好未來的寓意期許，其中團花紋則象徵著圓圓滿滿的團聚與圓滿，團花紋以圓的概念扮演著凝聚人心、共同保育鳥類情感的角色。本研究提倡人們在大自然活動中注意不要對鳥類與鳥類的棲息環境造成干擾、破壞、獵捕等，從而推動鳥類保育。圖案設計共13件，以登山休閒賞鳥服飾16件呈現，通過這項研究，以吉祥印花圖案在服飾設計中的應用提供了新的思路，與提倡大眾鳥類保育。

關鍵字

印花；圖案設計；登山休閒；鳥類保育；臺灣藍鵲與五色鳥

並列摘要

This study explores the creative application of auspicious patterns in mountaineering and bird-watching attire, aiming to provide a new channel for bird conservation awareness by combining auspicious patterns with bird conservation concepts. Specifically, it incorporates designs that blend the Taiwan Blue Magpie and Taiwan Barbet with Chinese auspicious motifs. The theoretical foundation of the study lies in semiotics and consumer semiotics, where products are symbolized, gaining significance through the inclusion of meaning, thus transforming material goods into symbolic apparel for bird conservation. By merging the Taiwan Blue Magpie and Taiwan Barbet with elements of Chinese auspicious motifs, lotus flowers, and peonies, the design patterns are presented through techniques of free association and impressionistic conception to create standalone patterns. The "Peace and Prosperity Taiwan Barbet Series" and the "Hundred-Year Harmony Taiwan Blue Magpie Series" embody auspicious meanings that resonate with people's expectations for auspicious symbolism, such as wishes for a happy and prosperous life, family harmony, and long-lasting happiness. These designs convey a vision of a bright future, fostering an emotional connection between people and birds by integrating auspicious meanings. This connection, derived from the unique regional cultural elements of the Taiwan Blue Magpie and Taiwan Barbet, brings the concept of a peaceful and beautiful life in alignment with bird conservation. Both the Taiwan Barbet and the Taiwan Blue Magpie, along with other birds, need this auspicious hope for peace and a bright future. The circular patterns symbolize complete and harmonious reunions, embodying the role of uniting people and evoking shared emotions towards bird conservation. This study advocates for awareness in outdoor activities to avoid disturbing, damaging, or hunting birds and their habitats, thus promoting bird conservation. The design consists of thirteen patterns applied to sixteen pieces of mountaineering and bird-watching attire. Through this research, the application of auspicious patterns in clothing design offers a new perspective and promotes public awareness of bird conservation.