兒童刊物電子化對閱讀效果之研究

面對數位閱讀時代的來臨，閱讀能力以無時無刻運用在生活中各種面向，使用電子書閱讀器進行數位閱讀已是普遍現象，本研究針對幼兒使用電子書閱讀器的閱讀行為進行研究，對於參與者使用電子書閱讀器進行閱讀時的閱讀成效、閱讀經驗以及使用滿意度進行探討。故本研究採文獻分析法、實驗研究法及問卷方式，問卷方式採一問一答方式，第一階段閱讀經驗調查問卷，第二階段為閱讀成效與閱讀態度問卷，並分為紙本組與觸控翻頁式非實體書組、紙本組與網頁式的非實體書組兩組，進行實驗。研究結果如下：一、目前台灣數位出版在發展的速度遠不及於歐美國家，臺灣市場規模相對狹小，如何達到業者與消費者之間的供需平衡，除了業者要積極投資數位市場外，整合優質資源，利用數位的便利性，提供更多元的服務來吸引潛在的消費者購買。二、實體書和非實體書與閱聽者互動成效，在字面理解上，參與者（男生）使用非實體書的成效平均質比紙本閱聽者高。參與者（女生）則不管在紙本或是非實體書字面理解表現上無顯著差異；推論理解上，參與者使用非實體書的成效平均質顯著高於紙本閱聽者；於判斷應用，閱讀紙本書優於非實體書；而在圖像記憶上紙本書組與觸控翻頁式非實體書組，對於圖像記憶的表現上非實體書都顯著高於紙本書組，在紙本書組與網頁式非實體書組，紙本較優於非實體書。三、不同載體對於閱聽人態度的影響，整體上參與者對於兩種載體之圖像可視性，滿意度調查結果為「IPad電子書」優於「紙本書」閱讀；在易讀性方面，滿意度調查結果為「IPad電子書」優於「紙本書」閱讀；在可用性方面，非實體書之參與者覺得使用IPad電子書較紙本容易，其中又以男生覺得「紙本書」的可用性較佳的為多數。有大人陪伴選擇「IPad電子書」的閱讀意願明顯比新書當前自主決定媒介時的比例高，推論從日常的閱讀頻率、習慣、與電子使用經驗，以及親子間交流的方式，致使本研究非實體書參與者改變了閱讀時對使用媒介的意願與選擇。

關鍵字

電子書；閱讀行為；閱讀成效；閱讀態度

並列摘要

Facing the approaching of e-reading era, reading exists in every aspect of our life. It is pervasive now to use e-reader for e-reading. This thesis studies the reading behaviors of children via e-readers and explores the reading effect, experience, and satisfaction of the e-readers. Therefore, this paper adopts documentary analysis, experimentation, and questionnaires for study. The questionnaires are in the way of “Ask and Answer.” The reading experience survey is for the questionnaires of the first phase and the reading effect and reading attitude questionnaires are for the second phase. Moreover, they are grouped as “Print Books vs. flash page flip e-Books,” and “Print Books vs. Web e-Books.” The study shows that: A. Nowadays, the digital publishing development is much slower than western countries, so the market in Taiwan is relatively small. To meet the supply-demand balance between the industry and the consumer, the industry has to not only invest more proactively to the digital market, but also integrate top resources and use the digital convenience to provide multiple services to attract potential consumers. B. The interactive effect between “the print book and the reader” and “the e-book and the Reader: On the perspective of words interpretation, the average effect rates of audience who use the e-book are higher than those who use the print book. On the perspective of inference interpretation, the average effect rates of audience who use the e-book are higher than those who use the print book. On the perspective of judgment application, the print books are better than the e-books. However, on the performance of graphical memory, the e-book is much better than the print book in the “print books vs. flash page flip e-books group.” And in the group of the print book and the web e-book, the print book is better than the e-book. C. Different information carriers’ influence to audience’ attitude: Generally speaking, the satisfaction survey shows that the participants are more satisfied with the e-book’s graphic visibility. On the legibility perspective, the e-book is more satisfying than the print book. On the perspective of accessibility, participants of e-book find it easier to use e-book, and male participants find print books more accessible. When accompanied by adults, the preference for e-books is much higher than when the kids are alone. To conclude, the daily reading frequency, the reading habits, the digital device using experience, and the interactions between parents and children all lead to the change of e-book participants’ choice of media and intention.