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  • 學位論文

飼主對寵物狗不同使用空間之滿意度分析

An Analysis on Feeders' Satisfaction with Different Space-Use Types of Pet Dogs

指導教授 : 林惠慈

摘要


近年台灣家庭戶數多了120萬戶,但人口數增加卻不明顯,其中又以都會區更為明顯,此現象應是受少子化以及高齡化之影響,也因此使得人們逐漸飼養寵物狗陪伴,並將寵物狗視為家庭的一份子。因應生活型態和社會結構的改變,對所有寵物狗飼主與不喜歡狗之人士,皆需找出適合彼此的生活活動空間,故欲藉此研究,探討飼主帶寵物狗至不同空間活動時的滿意程度。 本研究採用問卷調查方式蒐集資料,問卷填答對象為飼養寵物狗的飼主,問卷發放期間為107年3月28日至4月8日,共發放500份電子問卷,實際回收之有效問卷為442份,無效問卷為58份,有效回收率為88.4%。 本研究實證結果顯示:(1)人口統計變項中的教育程度、職業對空間使用滿意度有顯著的影響。(2)帶寵物狗出去次數對空間使用滿意度具有顯著影響;(3)寵物依附對空間使用滿意度具有顯著影響。

關鍵字

寵物依附 空間使用 滿意度

並列摘要


In recent years, the number of households in Taiwan has increased by 1.2 million, but the population does not rise, which is more evident in the metropolitan area. Such a phenomenon is caused by the declining birthrate and population aging, and as a result, more and more people enjoy the company of pet dogs and regard them as family members. In response to changes in lifestyle and social structure, pet dog owners and those who do not like dogs have to find out their own living spaces. Thus this study has sought to examine the satisfaction of pet dog owners in terms of using different spaces. Questionnaires were used to collect responses from owners of pet dogs. Data collection started from March 28, 2018 to April 8, 2018. A total of 500 questionnaires were distributed electronically. The number of valid questionnaires received was 442, and 58 questionnaires were invalid. The recovery rate of effective questionnaires was 88.4%. The empirical results of this study are as follows: (1) the degree of education and occupation, which are categorized as demographic variables, have a significant effect on the satisfaction of space use; (2) The number of times of taking pet dogs for a walk has a significant effect on the satisfaction of space use; and (3) pet attachment has a significant effect on the satisfaction of space use.

並列關鍵字

Pet Attachmemt Space-Use Types Satisfaction

參考文獻


一、中文部分:
1. 王思音(2013)。消費者對寵物殯葬商品態度探討。銘傳大學商品設計學系碩士班論文。
2. 王淑慧(1998)。產品種類、品牌知名度、參考價格與涉入程度對消費者購買意願的影響。國立成功大學企業管理研究所碩士論文。
3. 王嬿如 (2018)。視障成人搭乘台北捷運使用狀況及滿意度之研究。國立臺南大學特殊教育學系碩士論文。
4. 石烏蘭 (2017)。旅遊動機、經驗和滿意度對再購買意願之影響:以蒙古旅遊為例。國立勤益科技大學企業管理系碩士論文。

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