Vegan7創業營運管理用經營計劃書

本研究以Vegan7公司創業營運計劃為例，藉由分析探討Vegan7純素皮件創業發展策略，利用相關分析工具及評估外部環境，分析Vegan7純素皮件的市場競爭優勢及探討未來行銷策略。將Vegan7自創立品牌迄今期間，從產品開發生產行銷分為三個期間，探討Vegan7純素皮件經營策略發展歷程，找出Vegan7純素皮件的優勢及劣勢，透過完整分析，評估未來是否需要調整經營策略，成為永續企業。研究發現，本報告中提出的商品商業模式創新，在特定的市場區隔下，消費者接受及滿意純素皮件及未來會有意願購買。Vegan7將超細纖維皮件取名為純素皮件，主要利用商品差異化及愛護動物策略，將純素皮件理念推廣出去，穩建發展Vegan7的產品優勢。在人事時具備之時，整合相關資源將可締造出經濟利潤與產品優勢。

關鍵字

皮件；素食；動物保護；皮鞋；超細纖維皮；創業計畫

並列摘要

In this study, we investigated Vegan7.co Business Plan for Operation products developing and executing an effective marketing strategy and have concluded that there are a handful of characteristics that can be mined, explored and shaped in order to make marketing strategy. Since the Vegan7.co creation, from product development, production and marketing is divided into three periods, explore Vegan7 vegan leather marketing strategy and able to create new insights on various products, as the passage of related businesses and industry reference. The study found; in this report the commodity business model innovation, in a particular market segment, the consumer acceptance. Vegan7 is pioneer of vegan leather goods in Asia, the main difference between the use of commodity strategy and first-mover advantage, not to expand rapidly but slow and steady growth and at the same time Integration of related resources to create a competitive niche and Benefits.