共享金融下P2P網路借貸平台發展之研究

隨著新技術使得個體金融行為的甄別能力上升及不確定分析的越加準確，通過某種技術與技術安排對風險進行合理分擔和分散，而非「遊牧民族」式的驅離或被投機利用，則成為共享金融有助於金融穩定的重要嘗試。因此，本研究採用「聲譽機制」及「重複賽局」理論基礎分析。其研究結果顯示，平台企業的上市策略會激勵平台自身和P2P市場的發展。由於美國P2P平台與台灣P2P平台在商業模式上存在很大的差異。Lending Club 模式源於美國的社會環境、監管要求等，但很多條件在台灣尚不具備，比如相對完善的徵信體系、苛刻的資訊披露機制等，這就對我國監管部門提出了新的課題和要求，如何進一步規範P2P網路借貸市場，盡快建立相應的信用體系，以促進P2P市場在國內的健康發展。

關鍵字

P2P ；共享金融；借貸平台

並列摘要

Due to the new technology, the screening ability is upgraded and it's more and more accurate for the uncertainty analysis. Through a certain technology, we can arrange reasonable sharing and dispersion to the risk, but not being speculatively used or driven away as the Nomads did; therefore, it's a very important attempt of sharing finance which is helpful to stabilize the financial market. Therefore, this research is based on "reputation mechanism" and "repetition game" theories for analysis. The result shows the public listing for the platform business will encourage the business itself and P2P market development. Because of the huge difference between the US P2P market and the Taiwan P2P market, Lending Club pattern originated from the US by its social environment and supervision demand, but some terms are insufficient in Taiwan, such as relatively perfect credit system or harsh information disclosure, which becomes a new homework and demand to Taiwan Government supervision agencies: how to rule the internet lending market further, build the respective credit system, which can promote the healthy development for P2P market.