大數據平台商業模式創新與發展趨勢之研究

近年來，隨著互聯網、雲端運算、社交網路、以及物聯網的迅速發展，大數據日漸上升到國家策略的高度，推動了大數據迅速滲透到眾多行業之中。因此，本文將探討大數據商業模式創新與發展趨勢，同時建構大數據商業模式及個案分析；研究結果顯示，隨著數據資產化，行業垂直整合，泛互聯網化的趨勢日益顯著，數據化營運能力已成為電商企業必備的核心競爭力，基於大數據產品的商業模式也會隨著行動互聯網的進一步發展，被更多的電商所運用。可以說，未來電商之間的競爭，將成為大數據資源以及基於這種資源的業務與商業模式的競爭。

關鍵字

大數據；互聯網；商業模式

並列摘要

In recent years, with the rapid development of the Internet, cloud computing, social networks, and the Internet of Things, big data has gradually been elevated to a pivotal element in national strategy development, thus promoting the rapid penetration of big data into many industries. Therefore, this paper seeks to explore the innovation and development trend of big data business models, and also construct a big data business model and case study. Our research demonstrates that with the trend of data assetization, vertical integration and general internetization, big data capabilities has become a core competitive advantage of e-commerce enterprises. The business model based on big data products will also be harnessed by more e-commerce companies with the further development of mobile internet. Therefore, it can be said that the future competition among e-commerce companies will become the competition of big data resources and the associated business models and enterprises based on such resources.