- 期刊
專業醫療物流之模糊策略規劃
The Development of Professional Medical Logistics Using Fuzzy Strategy Method
摘要
專業醫療物流是目前許多醫療機構欲引入的醫材備料方式，因此，台灣許多物流公司欲轉型朝向專業醫療物流中心發展。本研究的個案公司原是國內一家著名的儲運股份有限公司，經營者對公司中長期的規劃是投入更多資金經營專業醫療物流的市場，為了更了解專業醫療物流業目前的經營環境，以及本身公司的強弱勢，該公司希望透過本研究能提供更多資訊，以利該公司進行投資決策。由於進入一個新的競爭環境會面對許多風險，因此，本研究從風險規避的觀點進行評估，除此之外，由於影響企業經營的風險因素常常呈現不明確的模糊狀態，而且其影響程度的評估方式也因個人對問題之見解不同而有所差異，無法以精確參數加以模式化，因此本研究利用模糊理論作為各項評估準則的評估方法，以求得更客觀的分析結果，最後所得之結論亦可作為其他有心朝專業醫療物流中心發展的公司參考。
並列摘要
The professional medical logistics is the future trend, which interests the researched corporation to invest in this field. However, there will be many risks in front of a firm that plans to run a business in a new market. In this paper, based on the method of BCG'S growth/share matrix, GE multifactor portfolio matrix and SWOT analysis, we proposed a strategic analysis for the development of the researched corporation. We also incorporate the idea of risk averter into the process of the strategic analysis. Due to the uncertainty of the business environment, the risk factors used for the strategic analysis could not be estimated by using the crisp number. Hence, we apply fuzzy sets theory to deal with above problem. The conclusion of this paper provided the analysis result of the market position and the further development strategy for the researched corporation. It also can be a reference for the relative professional medical logistics.