重構身份認同：從經貿回歸意象感知

兩岸的經貿交流，離不開政治與「一中原則」，而「一中原則」已成為發展兩岸關係中一個無法被人忽略的事實。兩岸經貿交流不會增加民眾對大陸的認同，「一中原則」使兩岸經貿往來發展仍存相當多障礙，遑論透過兩岸經貿縮短兩岸統合的可能期程，這點似乎是想像的美好。海內外同胞的文化認同就是對中華文化的認同，兩岸青年的中華文化認同對推動祖國和平統一具有重要作用。結合文化認同及中華民族豐厚的軟權力資源，通過族源認同促進和鞏固統一，可能是較適合的新途徑。文化是一個民族產生和發展最穩定的因素，也是最重要的凝聚力，但文化認同不等於民族認同。如何進一步促成兩岸之間的合作與交流，提升兩岸人民之間的相互認識和理解，首先必須先轉變臺灣民眾對大陸的預設感知與意象。通過大眾媒介進行文化傳播，傳遞經驗與想法，對於轉變臺灣民眾對大陸的感知與意象是不錯的方式與工具，若從文化認同視角來看，更是重構身分認同的最佳利器。

關鍵字

身分認同；感知意象；文化傳播

並列摘要

Cross-strait economic and trade exchanges are inseparable from politics and the ＂one China principle,＂ and the ＂one China principle＂ has become a fact that cannot be ignored in the development of cross-strait relations. Cross-strait economic and trade exchanges will not increase people's recognition of the mainland, and the ＂one China principle＂ still has many obstacles to the development of cross-strait economic and trade exchanges. The cultural identity of compatriots at home and abroad is the identity of Chinese culture. Combining cultural identity and the abundant soft power resources of the Chinese nation, it may be a more suitable new way to promote and consolidate unity through ethnic identity. Culture is the most stable factor in the emergence and development of a nation, and it is also the most important cohesion. How to further promote cooperation and exchanges between the two sides of the strait, and enhance mutual understanding and understanding between the people on both sides of the strait, first must first change the Taiwanese people's pre-determined perception and image of the mainland. Cultural dissemination through the mass media, transfer of experience and ideas, from the perspective of cultural identity, is a good way and tool for changing the perception and imagery of the Taiwanese towards the mainland, and it is the best tool to reconstruct identity.