香港殖民政府的公共衛生教育政策－以1958-1964年的平安小姐為例

戰後的香港由於大量人口南下，導致出現不少公共衛生問題。殖民政府在面對因人口暴增而產生的公共衛生議題下，首次採用虛擬人物的方法宣傳公共衛生，因此「平安小姐」最早於1958年刊登於報章上。殖民政府除了文字與圖畫等宣傳，更於不同徙置屋村舉辦「平安小姐比賽」作另類宣傳。本文意在就「平安小姐」作資料性的統合與介紹，並嘗試探討箇中牽涉的概念與原因，希望能補充殖民政府於戰後所實施的公共衛生宣傳政策之討論。

關鍵字

平安小姐；公共衛生；宣傳；殖民政府；徙置屋村；香港

並列摘要

A boom in population since 1950 had brought up numerous public health issues in Hong Kong. The colonial Hong Kong Government had seen these as one of the biggest challenges in its governance, thus propaganda had been used to promote certain health-related and hygienic ideas to the public. As early as 1958, the cartoon 'Miss Ping On' was published in the local newspaper which was the first time for colonial government to adopt cartoon characters as propaganda agency. Despite words and pictures, the government also conducted ＂Miss Ping On Competition＂ in some resettlement estates. This article aims to primarily organize and introduce the ＂Miss Ping On Campaign＂, with trying to explain the concepts and reasons behind. The ＂Miss Ping On Campaign＂ served as the starting point in researching the public health policy in colonial Hong Kong.

並列關鍵字

Miss Ping On ； Public Health policy ； Hong Kong Colonial Government ； campaign ； resettlement estates

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香港殖民政府的公共衛生教育政策－以1958-1964年的平安小姐為例

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