傳統出版業視角下對融媒體概念之探討

本研究主要關注的是透過對融媒體的討論而對傳統出版業的發展產生啟發。融媒體作為一個較新的傳媒概念還未有一個明確的定義，但本研究通過資料分析法，對這一複雜概念的追根溯源，可以知道它的主要特點是各種媒介邊界的交叉、模糊和消失，並且發現傳統出版業是融媒體中的重要組成部分，同樣具備融媒體的傳播特點。雖然傳統出版的功能被越來越多地取代，但其在融媒體中的位置不會改變，仍然是傳播內容的根本。傳統出版業應意識到作為融媒體中的一部分，應利用自身是內容來源之根本這一優勢，對和自身邊界有交融的其他媒介持有開放的態度，抓住融媒體現象帶來的機遇。

關鍵字

融媒體；傳統出版業

並列摘要

The main focus of this study is to inspire the development of the traditional publishing industry through the discussions on the convergence media. As a relatively new media concept, there is no clear definition of the convergence media. However, this research traces the source of this complex concept through document analysis. It can be known that its main feature is the intersection, blur and disappearance of various media boundaries. And found that the traditional publishing industry is an important part of the convergence media, but also has the characteristics of it. Although the functionality of traditional publishing is being replaced more and more, its status in the convergence media will not change, and it is still the fundamental of the content. The traditional publishing industry should be aware that as part of the convergence media, it should take advantage of itself as the fundamental source of content, hold an open attitude towards other media that blends with its own borders, and seize the opportunities brought about by the convergence media.