舊媒體與新媒體結合之研究－以城邦集團PChome雜誌與T客邦為例

本研究旨在探討國內舊媒體與新媒體的發展及融合。本研究透過邦集團旗下的PChome與T客邦作為範本，探討其如何從舊媒體發展到新媒體並加以融合，而後進行文獻資料整理與分析，再利用全方位的統整進行研究及分析城邦從過去到現在對於新舊媒體融合的實際案例。根據分析內容，本研究發現新舊媒體之融合必然是現代趨勢，但如何在舊媒體與新媒體發展之間維持平衡還有待調整。本研究可供國內新舊媒體融合之相關研究為參考。

關鍵字

城邦集團； PChome ； T客邦；新媒體；舊媒體

並列摘要

This research aims to explore the development and integration of old media and new media in Taiwan. This research uses the PChome and the Techbang under the Cite Media Holding Group as a model to explore how they developed from old media to new media and integrated them. This research is based on the organization and analyzation of the literature review and data collection. The cased study shows the PChome's integration of old and new media from the past to the present. According to the content of the analysis, this research finds that the fusion of old and new media will be a future trend, but how to maintain a balance between the development of old and new media needs to be adjusted. This research can be used as a reference for related researches on the integration of new and old media in Taiwan.