摘要
並列摘要
With the increasing proportion of tourism in life, the social attention to tourism service industry is also increasing, the country has been studying tourism service innovation for more than 30 years, and China is still in the stage of communication. As a new service industry, tourism has become an advantageous industry in China because of its high degree of industrial relevance, strong employment-driven capacity and huge consumption potential. Therefore, the study of service innovation of tourism is of great significance, under the background of economic globalization, China's tourism industry is developing rapidly, but the problems exposed are more and more, more and more serious, become a serious bottleneck hindering China's tourism industry, in order to solve this problem, through the collection of information, pointed out the problems of China's tourism industry, and combined with their own learning, put forward suggestions to solve, in order to improve the quality of China's tourism service research, take the standardized or personalized road to study.