教育性展覽內容設計與媒體傳播效果之研究—「農業新科技展」個案評估

The Study of the Effectiveness of Communication Media and Strategies in Evaluational Exhibition-A Case Study of "Exhibition on New Agri-cultural Technology"

李文瑞(Bosco W. Lee)

《農業推廣學報》 6期 (1982/10) Pp. 95-139

https://doi.org/10.29788/RAES.198210.0003

並列摘要

With the changing concept of educational exhibition and the increase concern of the educational objectives of the exhibition, the design and planning of exhibition have been stressed more and more by experts in the field of exhibition and education. The evaluation of the educational effects of the exhibition also became the basic consideration in planning.The exhibition study used the ”Exhibition on New Agricultural Technology” as a case study to explore some possibilities in evaluating the various effects of communication strategies and media used. The purpose of the study was to understand the general impression of the audience on one hand, and some other analytical methods in evaluating the exhibition.The study used the frequencies distribution, crosstable, and regression for the statistical analysis.The results found that the general impressions from the audience was very positive, but the opinion toward the design of the exhibition was not satisfactory by the majority of the audience. The more realistic and dynamic type of media were more favorable by the audience. The multi-image program was very favorable , as well as many attractive real objects and dioramas. When compared the results of pretest and post- test, the understanding of the subject-matter were not significant. Also a very iateresting finding was the background of the audience had no significant difference about the viewpoints of the exhibition.