Who Articulates Cancer Risks and Attributions of Responsibility in Newspapers? The Source Factors on the News Construction of Cancer Risks in Taiwan

新聞消息來源與癌症風險建構的關連

邱玉蟬(Yu-Chan Chiu)

《農業推廣學報》 30期 (2013/07) Pp. 1-27

https://doi.org/10.29788/RAES.201307_(30).0001

摘要

本研究分析新聞報導如何建構癌症風險，以及消息來源和風險建構之間的關係。運用量化內容分析方法，本研究檢視2008至2009年兩年臺灣主要的四家日報和一家晚報的癌症新聞報導，總共分析了1136則新聞。研究發現，新聞報導大多強調個人風險因子，以及個人預防與避免風險的責任，卻很少提及環境和其他社會因素的影響。醫療專家，尤其是醫師是主要的風險消息來源。醫師為主的消息來源和新聞報導大多強調個人風險與責任有相關。政府、非營利組織以及常民，除了提出上述類似的觀點外，也提供較多元的癌症風險因子，以及強調其他社會機構的責任。本研究建議政府、非營利組織、風險溝通者和社會科學研究者，應該致力設定媒介議題，傳遞環境、社會因子和癌症的關係，同時提供預防、避免癌症風險因子的多元觀點。

關鍵字

癌症風險 ； 消息來源 ； 報紙 ； 內容分析 ； 新聞建構

並列摘要

This article analyzes the cancer risks constructed in newspapers, and how the news sources are associated with the risk reported in Taiwan. Using a quantitative content analysis method, this study examines the five major national newspapers in Taiwan. This study finds that personal risk factors and responsibility are emphasized by the news, while environmental causes and potential societal determinants were seldom mentioned. Medical experts dominate the news discourse and mainly contribute to the personal-oriented risk and responsibility conveyed by news. Government, NGOs and laypersons, in addition to articulating the same perspectives, are also likely to offer diversified risk factors and other agents' responsibility. This study suggests that government, NGOs, risk communicators, and social scientist should endeavor to set media agendas for delivering diversified perspectives regarding environmental and societal causes and resolutions of cancer risk in news coverage.

並列關鍵字

cancer risk ； news source ； newspaper ； content analysis ； risk construction