台灣進口製材市場結構及特性之研究

The Market Structure and Characteristics of Imported Lumber in Taiwan

李俊彥(Jun-Yen Lee)

《林產工業》 18卷1期 (1999/03) Pp. 15-22

https://doi.org/10.6561/FPI.1999.18(1).2

摘要

台灣木材原料絕大多數仰賴國外進口，而進口製材佔大宗，由於製材屬於中間性的產品，因此其市場結構變動，即會影響整個台灣的林木產品市場，本研究的主要目的乃要暸解台灣製材進口市場的結構，並瞭解製材進口市場的特性，經由市場結構及特性因素的瞭解，期能提供政策決策者或進口商擬定策略的建議。本研究以市場集中度來決定市場結構，並以Porter的五種威脅分析來瞭解市場的特性。研究結果發現台灣的製材進口市場結構為一競爭性的市場結構，其特性:由於競爭者對於價格資訊收集快速，因此現存競爭者威脅高，影響獲利；國外製材供應商的議價威脅，由於供應商多而顯得能力低；製材購買者的議價威脅高，主要由於製材購買者能輕易於其他地方獲取製材；由於製材特性使然，使得製材替代品之威脅低且新進廠商之進入障礙高，因此製材替代品及新進廠商對於市場獲利影響較小。

關鍵字

市場集中度 ； 市場結構 ； 製材

並列摘要

Currently, wood materials used in Taiwan are mostly imported from foreign countries. The change of imported lumber market structure may affect wood product industries in Taiwan. Hence, the objectives of this study are to understand the market structure and characteristics of imported lumber, furthermore, to provide strategic suggestions for policy makers and lumber importers. The method of market concentration is used to measure the market structure. Porter's five competitive forces are introduced to identify the characteristics of imported lumber market. As a result, imported lumber market is a competitive market. Due to the easily accessible price information, the threat of current competitors is low. Foreign lumber suppliers are affluent result in a low threat on the market. On the other hand, buyers could also obtain lumber from various sources, the bargaining power is high. Finally, due to the nature characteristics of sawn lumber products, the threats of substitutes and new entrants are low. Thus the market profit could not be signify- cantly affected.

並列關鍵字

Market concentration ； market structure ； lumber