溪頭森林遊樂區遊客遊憩體驗、滿意度與行為意向關係之研究

A Study of Relationship among Recreation Experience, Satisfaction and Behavior Intention in Sitou Forest Recreational Area

陳冠曲(Kuan-Chu Chen) ； 林喻東(Yui-Dung Lin)

《國立臺灣大學生物資源暨農學院實驗林研究報告》 20卷4期 (2006/12) Pp. 261-279

https://doi.org/10.6542/EFNTU.200612_20(4).0003

摘要

本研究旨在調查溪頭森林遊樂區遊客遊憩體驗、滿意度與行為意向之間的關係，了解哪些因素會影響遊客遊憩體驗、滿意程度及重遊的行為；探討遊憩體驗、滿意度與行為意向之間的影響程度；分析遊客特性不同是否對體驗、滿意度與行為意向有顯著差異。於2006年暑期調查，共取得397份有效問卷，以結構方程式模型(Structural Equation Modeling, SEM)評估遊客體驗、滿意度與行為意向間的因果關係。研究結果顯示：遊客社經背景不同，對體驗、滿意度與行為意向有顯著差異；遊客的體驗會顯著正向影響滿意度；滿意度會顯著正向影響行為意向；而體驗會透過滿意度間接影響行為意向，間接影響數值達0.22。

關鍵字

遊憩體驗 ； 滿意度 ； 行為意向 ； 結構方程模型

並列摘要

The objective of this study was to investigate the causal relationship among recreation experience, satisfaction and behavior intention in Chitou Forest Recreational Area, and to identify the influencing factors. The impact of difference for social-economic characteristics on recreation experience, satisfaction and behavior intention was investigated. 397 questionnaires were completed, and the Structural Equation Modeling (SEM) was employed to evaluate the consequences of the recreation experience, satisfaction and behavior intention. The results were as follows: (1) Result of the questionnaires showed that social-economic characteristics positively influenced recreation experience, satisfaction and behavior Intention. (2) For the recreation experience and satisfaction, there were positively influenced by behavior intention. Recreation experience positively effect satisfaction. Recreation experience indirectly influenced behavior intention (0.22).

並列關鍵字

recreation experience ； satisfaction ； behavior intention ； SEM