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參考文獻


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Bagozzi, R. P.,Yi, Youjae(1988).On the Evaluation of Structural Equation Models.Journal of the Academy of Marketing Science.16(1)
Bearden, William O.,Teel, Jesse E.(1983).Selected Determinates of Consumer Satisfaction and Complaint Reports.Journal of Marketing Research.20(February)
Bitner, Mary Jo,Booms, Bernard H.,Tetreault, M. S.(1990).The service encounter: Diagnosing favorable and unfavorable incidents.Journal of Marketing.54(January)

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