農民對農業推廣書刊利用需求之探討

Survey on the Readers of Agricultural Extension Publications in Taoyuan District

林木忠(Mu-Chung Lin)

《桃園區農業改良場研究報告》 36期 (1999/03) Pp. 51-54

https://doi.org/10.29567/ZHWHGX.199903.0004

並列摘要

In order to understand the readers' requirement and acceptance of Agricultural Extension Publications in Taoyuan District, an investigation was made in the areas of Taipei, Taoyuan, Hsinchu and Miaoli. Questionnaires were sent to 1200 readers chosen by random. One hundred and sixty effective questionnaires were returned and used for analysis.The results showed that 30 % of readers were 51-60 years old and 27.5 % were 41-50 of age. There were 43.8 % and 18.7 % of readers who have graduated from primary and secondary schools, respectively. Readers who needed Agricultural Extension Publications were mostly graduates from primary and secondary schools. Most readers were satisfied with and could understand the contents of Agricultural Extension Publications. Sixty-five percent of the readers were willing to pay for the subscription. The contents of Agricultural Extension Publications were highly accepted by readers. The readers also suggested that the topics such as farm management, production, marketing and processing be included in the Agricultural Extension Publications.