農業簡訊傳播系統應用之調查研究

為提升農民能快速且有效取得農業資訊的能力，本研究為調查利用手機簡訊服務功能，開發農業知識與產銷資訊即時傳遞系統之需求，2008年以本場服務的農民為對象，針對手機簡訊服務的需求與接受性進行調查，2009年再進行簡訊用戶滿意度調查，期能建立一套農民接受度高、快速又有效率的農業資訊傳播系統。手機簡訊服務需求與接受性調查結果指出：農友期待簡訊內容為農業產銷活動佔49.0%最多，其次為教育訓練佔４8.6%；受訪者認為簡訊的效益，分別為：便利性佔54.1%、傳遞迅速佔46.4%及即時性佔41.3%。90.3%受訪者願意加入本場提供免費簡訊服務，顯示簡訊服務在農業資訊傳播是一種值得被推廣採用的媒介工具。簡訊用戶滿意度調查結果也顯示：對簡訊服務總體滿意度感到滿意以上者達90.1%，簡訊發佈時效性滿意以上者亦佔84.2%。簡訊服務具有簡潔、迅速及便利性，可即時針對特定對象傳遞訊息，此項服務已獲得九成受訪農民肯定。

關鍵字

簡訊服務；農業；傳播

並列摘要

In order to make agricultural information accessible and instantaneous to farmers, the requirement of SMS service for disseminating agricultural knowledge, and the production and marketing information was investigated. In 2008, the survey of users' acceptance and expectation regarding this SMS- based service was conducted. In 2009, the users' satisfaction survey was carried out in hopes of establishing a more acceptable, effective and efficient information disseminating system. The results showed that the most desired information by farmers is about marketing and sales promotion (49.0%) and educational training programs (48.6%). The respondents agree that SMS is convenient (54.1.%), efficient (46.4%), and time-effective (41.3%). 90.3% is willing to use the SMS-based agricultural information service provided by TYDARES, which indicates SMS-based information service is worth promoting. In the overall satisfaction survey, 90.1% of the users are satisfied about the service, and 84.2% are satisfied about the instantaneousness. In conclusion, this SMS-based service is precise, fast, convenient, and can be customized, which is the reason why it is positively recognized by 90% of the users.

並列關鍵字

short messaging service ； SMS ； Agricultural ； Communication

國際替代計量

農業簡訊傳播系統應用之調查研究

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