北部地區農民對農業線上學習需求程度與使用意願關係之研究

Study on the Relations between Farmer's Intention and Needs for Using Online Learning in Northern Taiwan

賴信忠(Shin-Jong Lay) ； 李宗樺(Tsung-Hua Lee) ； 傅智麟(Zhi-Lin Fu)

《桃園區農業改良場研究彙報》 74期 (2013/12) Pp. 41-64

摘要

為了解北部地區農民使用農業線上學習課程種類需求及意願，本研究以北部地區農民進行問卷調查，回收有效問卷270份。結果顯示，95.9%農友家中有上網設備，有使用網路習慣者94.4%，常在家中或辦公室上網查詢資料或學習，每天上網一次以上達63.4%，平均每次上網時間66.7分鐘，顯示大部分農友具備線上學習所需網路環境及能力，但曾經使用過線上學習者僅38.9%，探究使用線上學習困難原因以操作介面不熟悉33.2%最多，其次為不熟悉網路設備25.7%，可透過推廣教育協助農民跨過學習障礙，提升線上學習使用率。受訪者認為線上學習較傳統課堂教學具上課時間自由（84.2%）、地點自由（73.1%）及方便（60.5%）等優點。農業線上課程種類需求以生產管理技術4.45分最高，其次為經營管理與行銷4.28分，線上課程整體需求度4.19分，介於需要與非常需要之間，使用意願4.32分，介於願意與非常願意之間；背景變項與農業線上課程整體需求度檢定，以男性、有上線學習經驗者及高上網頻率族群的課程整體需求度較高；背景變項與使用意願之檢定結果，男性、有線上學習經驗、有上網設備及較高學歷族群使用意願較高。統計分析農業線上課程種類、課程整體需求及使用意願相關分析，課程種類對整體需求度或使用意願皆呈低度正相關，而課程整體需求度與使用意願呈高度正相關。進一步利用多元迴歸分析農業線上課程因素與課程整體需求度，最佳模型預測力12.1%，以生產管理技術預測力最大（標準化回歸係數0.220），其次為經營管理與行銷（標準化回歸係數0.166）。農業線上整體課程與使用意願之簡單迴歸分析，預測力達45.6%，具有良好預測能力，因此，滿足農友課程需求度即可提高使用意願。

關鍵字

農民 ； 農業線上教材 ； 學習需求

並列摘要

In order to understand farmer's intention to use online education, this study carries out a questionnaire investigation on farmers in northern Taiwan. 270 valid questionnaires are analyzed. 95.9% of the famers have accesses for the internet; 94.4% of the farmers use the internet as a habit for educational and personal purpose. 63.4% of the farmers use the internet on a daily basis for 66.7 minutes per day on average. This shows most farmers are capable of using the internet and have the equipment for it. However, only 38.9% of the farmers ever used online education. The reason may be the lack of a user friendly interface (38.9%) and farmer's lack of basic computer skills (25.7%). This barrier could be resolved by extension education for computer skills. Farmers think online learning is more flexible in time (84.2%) and place (73.1%), and 60.5% farmers agree it's convenient. The most desired online program is cultivation techniques (4.45 points on need scale,NS), followed by management and marketing (4.28 points on NS); 4.19 points on NS for online program; 4.32 points on NS for willingness to use online learning as an approach. Hypothesis testing on background variables and the need for e-learning show that male farmers with experience in online learning ,frequent users of the internet are most in need for online learning approach; male farmers with experience in online learning, equipped with internet electronic devices and higher education background are most willing to use online learning as a teaching method. The results show that the variety of courses, the total needs for online learning and the willingness to use online learning are modestly correlated. However, the total need for online course and the intention of using online course are highly correlated. The regression analysis shows that online agricultural course can explain the intention of using by 12.1 %, the strongest predictor is cultivation technology (standardized β coefficient 0.220), followed by management and marketing (standardized β coefficient 0.166); total need for online course can explain the using intention by 45.6%, therefore, satisfying the need for online course can increase farmers' intention for using online learning materials.

並列關鍵字

farmer ； agricultural online learning materials ； learning needs