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  • 期刊

政府出版品數位化加值應用之建議

The Suggestions of Digital Government Publication & Value-added Application

摘要


政府出版品之範圍與種類非常多元,主要目的也與民間出版業者之目的不完全相同。面對資訊網路科技飛躍式發展的年代,本文以民間業者角度出發,提出數項可以與民營業者力量結合的建議,從行銷策略開始,包括發行通路、數位化格式、加值應用、授權策略等,期待政府有更明確直接的鼓勵政策,在政府出版品領導走向數位化大道,適度開放民間參與的情形之下,展現更多數位出版活力的機會。

並列摘要


There is a broad range and great variety in government publications which have different purposes with that of civil publications. In an era that information and network technology rapidly progressed, this article, in terms with civil business, presents several suggestions that can work with civil business. Starting from marketing strategies, along with circulation, digital formats, value-added applications, and authorization strategies, these suggestions hope the government can have more direct and clear encouraging policies, showing more opportunities for the digital publications gaining vitality under the leadership of government publications and proper civil engagement.

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