Current Chinese studies tend to conceptualize the concept of "shame" in terms of the dialectic between the vision of new China and the identification of China as a sick man in a nationalistic context. However, with the rise of local consciousness in the Sinophone world, we are increasingly called to pay attention to a new sense of "shame": feeling ashamed of one's Chinese heritage and identity. This paper argues, via the case study of Shi Shu-ching's novel Walking through Lo-chin, how this new notion of shame enhances our understanding of the Sinophone subject. It also discusses how the use of selfdenial and self-reflexivity accompanied by a sense of shame shapes a new placedriven imagination that is distinguished from the place-based imagination. The notion of Sinophone shame helps shed light on the intriguing interplay between localized practices and Chinese cultural heritages.