美國反恐戰爭的本質與戰略溝通

The Essentials of U.S. Strategy of War on Terror and Strategic Communication

段復初(Fu-Chu Dawn) ； 莫大華(Ta-Hua Mo)

《復興崗學報》 94期 (2009/06) Pp. 1-21

https://doi.org/10.29857/FHKAJ.200906.0001

摘要

911攻擊事件之後，美國布希政府推動全球反恐戰爭，嘗試以冷戰時期的政治作戰概念作為其大戰略的基礎，統攝政治、經濟、軍事與外交等各種國家力量，以獲取反恐戰爭的勝利。美國政府認為反恐戰爭是理念作戰，必須藉由協調一致的戰略溝通反制恐怖份子的理念宣傳，並提升美國的形象，以獲得理念戰爭的勝利。因此，美國布希政府藉由戰略溝通的政策協調機制與措施，整合政府內部的國際宣傳資源向世界（尤其是伊斯蘭世界）傳達訊息及塑造良好形象。戰略溝通遂成為贏取反恐戰爭的政治作戰與理念戰爭之根本，但是這就能贏得反恐戰爭勝利嗎？

關鍵字

政治作戰 ； 理念戰爭 ； 反恐戰爭 ； 戰略溝通 ； 公共外交

並列摘要

After the 911 terrorists attack, George W. Bush Administration has promoted the Global War on Terror, tried to win the war through the political warfare which was the fundamental of grand strategy in Cold War. It consists of political, economic, military and diplomatic instruments and has won the Cold War. Bush administration has considered the War on Terror is a war of ideas, if America wants to win the war, and then must counter the terrorist's propagandas of their ideas by the integrated strategic communication. Therefore, Bush Administration established the strategic communication policy coordinated mechanism and measures, to integrate the resources of international communication within the Administration for delivery of messages and good images to the world, particularly the Islam world. Strategic communication becomes the essentials of winning the political warfare and war of ideas in the War on Terror, but can it win?

並列關鍵字

Political Warfare ； War of Ideas ； War on Terror ； Strategic Communication ； Public Diplomacy