社群媒體與軍事公共關係

Social Media and Military Public Relations

胡光夏(Guang-Shiash Hu) ； 陳竹梅(Chu-Mei Chen)

《復興崗學報》 102期 (2012/12) Pp. 65-89

https://doi.org/10.29857/FHKAJ.201212.0004

摘要

社群媒體是21世紀才逐漸普及的一種新興媒體。電腦與傳播通訊科技的大幅突破，是帶動社群媒體蔚為社會風潮的主要驅動力之一。2011年社群媒體在北非和中東地區所帶動的阿拉伯之春的民主浪潮，受到世人的囑目。而種種跡象均顯示，社群媒體已在當今社會中扮演著重要的傳播與溝通角色。本研究採用文獻分析法，以公共關係理論作為分析的架構，從軍事公共關係的角度來檢視社群媒體的定義、類型、發展與運用等。本研究關切的研究問題包括：社群媒體的定義與發展為何？社群媒體可以區分為那些主要的類型？從公共關係的角度而言，社群媒體其有那些的特色與功能？軍事公關應如何來運用社群媒體，其應注意的事項有那些？本研究計分為五個單元：依序是前言；社群媒體的定義、發展與類型；社群媒體其有的特性與功能；社群媒體在軍事公共關係方面的運用與審思；結論。

關鍵字

社群媒體 ； 軍事公共關係 ； 社交網絡網站 ； 公關模式

並列摘要

Social media are new and popular media in the 21st century. The evolutions of computer and communication technology are one of the driving forces to the popular of social media. The democracy waves of North Africa and Middle East Areas were facilitated by social media and had global spot light in 2011. In fact, social media have become an important role in daily live communication.Based on theory of public relations, this research uses the documentary research method to analyze the definition, types, evolution and uses of social media in military public relations. The study questions include: what are the definition and evolution of social media? How many types are the social media? What kinds of characteristics and functions of social media in terms of public relations perspective? How to use social media in military public relations and what should be aware of to use social media?This paper is divided into five parts, including the introduction, the definition, evolution and types of social media, the characteristics and functions of social media, the uses of social media in military public relations, and conclusion.

並列關鍵字

Social media ； military public relations ； social networking sites ； public relations model