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影像語言敘事與羽球賽事傳播研究-以2014湯尤杯、全英與印尼羽球公開賽為例

A Study in Narration of Image Language and in Communication of Badminton Sport Event-Take Thomas & Uber Cup, all England, and Indonesia Open as Example

摘要


世界羽聯會2014.04.04與05.14宣佈表示:「本會將在湯尤杯(Li-Ning BWF Thomas & Uber Cup)決賽中首次採用『即時重播判定象統』(Instant Review System; IRS),尤其包括由鷹眼精確指出羽球特有的飛行和著地的落點畫面」。研究發現:其實「得分慢動作重播」能讓選手的發球視覺前線索、攻防走位戰術、長短球抽調戰技,以及教練團和球迷觀眾們的緊張和振奮,以多鏡頭多畫面二次觀賞的方式穿插在賽事主軸上,而這是負責第一層明示義的長拍鏡頭重現賽事現場原貌,以及短鏡頭進行車譜軸多重選擇出現第二層隱含意的構意結果。

並列摘要


"This is the first time we will be using the IRS (Instant Review System) in the Li-Ning BWF Thomas and Uber Cup Finals," which includes Hawk-Eye's popular graphics implementation that can pinpoint the exact spot on which a ball-or in badminton's case, a shuttle-lands." says the BWF. 2014.04.04 and 05.14. The study found that the slow-motion replay interspersed in the tournament allows service visual pre-cues, offensive and defensive tactics, badminton shuttle skills, as well as the tense and exciting of coaches and audience, to be reviewed again by multi-camera and multi-screen. It is a meaning-making applied by a denoted master shot which reproduces the original scene and by a shot-by-shot style which creates the connotation from the paradigmatique multiple selection.

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