匯流趨勢下的軍事傳播研究：再思媒介生態學當代意義

Medium Convergence and Military Communication: Rethinking the Contemporary Meaning of Media Ecology

馬耀祖(Yao-Tsu Ma)

《復興崗學報》 117期 (2020/12) Pp. 25-51

摘要

本文主要基於意識到數位、通訊與網路等科技形成的巨大媒介匯流，已然全面滲透到我們的日常生活中；軍事傳播研究領域，也體認到新傳播科技發展下，帶來傳播環境與生態的巨大變革，因而亟思應變與掌握。面對當今匯流科技快速發展以及傳播工具與方法的不斷演進，強調不同媒介特性的媒介生態學觀點與理論，當能強化我國軍事傳播相關研究的能量，進而有助提出包括國軍形象、軍事行銷、國防教育等有效之傳播策略，尤其是針對年輕世代。本文提出當代媒介生態學研究的一些契機，不僅拓寬媒介生態學的探索視野和觸角，並有益於往後相關研究內涵的豐富與完整。

關鍵字

媒介匯流 ； 媒介生態學 ； 軍事傳播 ； 跨學科研

並列摘要

Due to the rapid development of media convergence technology and the continuous evolution of communication tools and methods, the perspective of media ecology emphasizes different media's characteristics and can expand the field of military communication-related research. Moreover, it thereby helps to propose some effective communication strategies including building military image, improving military marketing, and promoting all-out defense education, for younger generations. This article proposed some major niches of contemporary media ecology research, which not only expand the horizons and tentacles of media ecology, but also contribute to the enrichment and integrity of related field.

並列關鍵字

Media Convergence ； Media Ecology ； Military Communication ； Interdisciplinary Research