Centerline segregation is the main reason for cuppy fracture during drawing of high-carbon prestressed concrete wire. To supply the product with better drawing quality for customers, this work has been devoted to upgrading the continuous casting technology to produce high carbon steel bloom with low centerline segregation. The reliable computation model based on in-strand temperature measurement of continuous bloom has been established in order to elucidate the solidification proceeding of the shell. Furthermore, casting techniques for segregation reduction including water cooling pattern, EMS and crater-end soft reduction of bloom have been successfully developed. As the results, the new casting technology implementation provides an essential improvement of bloom centerline segregation and wire cuppy fracture.