台灣地區石材加工業行銷系統規劃與景氣預測研究

Marketing System Planning and Boom-Bust Forecasting for Taiwan's Dimension Stone Industry

蔡印來(Yin-Lai Chai)

《鑛冶：中國鑛冶工程學會會刊》 40卷4期 (1996/12) Pp. 97-109+42

https://doi.org/10.30069/MM.199612_40(4).0009

摘要

在台灣地區石材加工業的行銷結構面臨關鍵過渡期，本研究特全面性的對台灣地區石材加工廠作廣泛的現況調查，並輔以行銷理論（產品、定價、通路及促銷），完成石材加工業行銷系统合理規劃，俾供石材加工業者永續經營之參考。同時對台灣地區石材加工業景氣的變化進行研究，研究結果顯示：營建署發佈的建築物核發建照量，可以作為石材加工業預測景氣的領先指標。

關鍵字

石材 ； 行銷系統 ； 景氣預測 ； 核發建照

並列摘要

This study relates to a systems planning in marketing for the dimension stone industry of Taiwan. As such, the systems planning consists of recognition of the following parameters for dimension stone products, such as product-type, pricing, place and promotion. In the face of the imminent transitions, a most up-to-date (up to current year of 1996) comprehensive survey of the dimension stone industry of Taiwan has been conducted. It is noted that a prominent controlling factor for the boom-bust forecasting of dimension stone industry seems to be related to the number of building construction permit issued by the authority.

並列關鍵字

Dimension stone ； Marketing system ； Boom-bust forecasting ； Construction permit