- 期刊
Applying Strategic Planning Theory to Explore the Organizational Strength of the Credit Departments of Farmers' Associations in Taiwan
並列摘要
With the structural changes taking place politically and economically both in Taiwan and internationally, as well as the transformation of social and cultural values, the credit departments of fanners' associations (CDFAs) have been forced to adopt strategic changes and attach particular importance to the organization's effectiveness, in order to achieve the CDFAs' objectives of continued survival and development In order to respond to the needs of social transformation, the CDFAs are becoming performance-oriented, and thus, when researching CDFAs in Taiwan, it is necessary to study the organization of the CDFAs in Taiwan from both a management perspective and a strategic planning viewpoint. Based on the arguments presented in various studies in the literature, the farmers' associations' vision objectives, value concepts, environmental factors, stakeholders and strategic cases may each influence the overall strategic planning and organizational effectiveness of the CDFAs. For this reason, by using strategic planning as a basis, this study looks at CDFAs in Taiwan with relatively good and also relatively poor operating performance, and from a macroscopic point of view researches the overall strategic planning of these CDFAs.This study is qualitative in terms of its design. First of all, in accordance with a study by Liu (2006), it selects ten CDFAs, of which five perform relatively well, whereas the other five perform rather poorly, to serve as the focus of our in-depth interviews. It then engages in in-depth interviews and participant observation, and then, based on the research objectives and general strategic planning procedures, it surveys the environmental factors affecting these CDFAs as well as these credit departments' actual operating conditions. This is in order to analyze the concepts, missions and visions of these CDFAs, as well as the stakeholders and management models of these credit departments, and thereby guide the CDFAs' strategic planning and, based on the selection of appropriate strategies, strengthen the organizational functions of these credit departments.
延伸閱讀
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