Lattice dynamical calculations have been performed for oxide spinels using the proposed theoretical model. In this model, the dynamical matrix is split into two parts: (i) the short-range part, and (ii) the long-range part. The short-range part is evaluated by using a Taylor expansion of the potential energy in the harmonic approximation, and the long-range part is evaluated on the basis of the screened-Coulomb potential. This model is applied to study the zone-centre (Γ=0) phonon frequencies of oxide spinels MCr2O4 (M=Mn, Zn). The significant outcome of the present work is that (i) the tetrahedral M-S force constants are smaller than the respective octahedral (Cr-S) ones, (ii) the bending-force constants are negligible, and (iii) the effective dynamical charges of the bivalent metal ions are nearly zero. The zone-center phonon frequencies calculated in this manner are found to be in very good agreement with the observed results.