以質化的方法探討森林遊樂區的遊憩經驗與經營管理行動觀感之關聯性研究

Understanding the Relationships between Recreation Experience and Perception to Management Actions in Forestry Settings Using Qualitative Approach

原友蘭(Yu-Lan Yuan) ； 劉吉川(Chi-Chuan Lue)

《中華林學季刊》 40卷1期 (2007/03) Pp. 55-68

https://doi.org/10.30064/QJCF.200703.0005

摘要

以量化為導向的遊憩經營管理一直以來忽略了遊憩經驗的內涵與經營管理行動之間的關聯性。遊憩環境的滿意度無法解釋遊客量的下滑與青年群遊客量的減少，這使得森林管理單位必須要謀求數值以外的策略指標。本研究以深度訪談的方式蒐集遊客在森林遊樂區中的遊憩經驗，深入解析經營管理行動與遊憩經驗的關聯，並了解這些觀感產生的原委。研究發現保有「自然」是經營管理者最應該努力保有的資產，但是美好的森林自然環境並不確保愉悅的遊憩體驗，唯有協助遊憩者深入「了解」森林遊憩環境，方能確保正面遊憩經驗。人工化、規劃欠缺考量、欠缺管理維護、解說服務與設施失當等經營管理行動上的缺失，造成負面的遊憩經驗，顯見森林遊樂區管理單位還有許多需要改善的地方。研究建議經營管理單位必須落實以下的經營管理行動，包括：落實經營管理策略、避免人工設施與過度開發，以改善資訊提供管道與資訊內容，將可確保遊客獲致愉悅的森林遊憩經驗。

關鍵字

深度訪談 ； 森林遊樂區 ； 遊憩經驗 ； 經營管理行動

並列摘要

The most prevalent approach to understand recreation experience of visitors of forestry areas has been using quantitative approaches. However, these approaches are often constrained by the content and format of constructed questionnaire. This research employed a qualitative approach to gain more depth and breadth in understanding the context of experience and to identify the relationships between recreation experiences and management actions. Fourteen semi-structured interviews were conducted to understand their recreation experiences and perceptions to management actions. Findings suggest that more visitors were aware of management actions, which had great influence on their recreation experiences. The quality of recreation experience could be secured if the forestry managers could provide better interpretation service and well maintenance of recreation facilities. More importantly, those management actions should be carried out in a decisive manner thoroughly.

並列關鍵字

Forestry recreation areas ； In-depth interview ； Management actions ； Qualitative Approach ； Recreation experience